1958 Chevrolet Corvette - Hi Perf 350 on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Indian tuner turns Chevy Optra into Mustang 'Eleanor' replica

If you are a big fan of automotive oddities, this may come as a little treat. If you are a Shelby or Mustang diehard, prepare to have your sensibilities violated.
The master fabricators at BigDaddyCustoms are the minds behind what you see above. At first, it appears to be a slightly misshapen custom Mustang, modeled after "Eleanor" from Gone In 60 Seconds, but upon further examination, something appears to be amiss. In fact, the custom shop, based in India, has created an Eleanor replica grafted upon a lowly Chevrolet Optra. While it may take a second for the Optra to ring a bell, you should recognize its badge-engineered sibling, the Daewoo Lacetti, used on Top Gear.
We don't know what star would opt for the Reasonably Priced Car in Shelby's clothing, but it's clearly someone more concerned with the aesthetic than the performance credentials of this automotive mash-up.

2016 Chevrolet Colorado Diesel First Drive [w/video]

The first thing you notice inside the diesel Chevy Colorado is that it's quiet. Almost too quiet. A lot has been done to quell noise and vibration with this new powertrain, and it shows – or rather, doesn't. There's some characteristic diesel clatter at idle, but even then it's distant and practically disappears as you start moving down the road. At full throttle, when the engine is at its noisiest, the sound isn't particularly diesel-like, just a pleasant intake breath. The accompanying smoothness is almost eerie. When we ask where all the noise went, Chevy's engineers, marketing guys, and PR reps all explain that this refinement is what Americans want. We're still not sure. This is a truck, after all, and the diesel pickup customer is different from the guy buying a diesel Cruze for his highway commute. Chevy contends that they're also not the same as the buyer of a Silverado HD. Although this 2.8-liter Duramax four-cylinder has been in service elsewhere around the globe, its first US application is in the Colorado and its GMC Canyon twin. The engine puts out 181 horsepower and 369 pound-feet of torque, and it does so unobtrusively as a result of a lot of modifications for our market. To keep normal diesel sensations out of the cabin, the intake and oil pan both get acoustic treatments. A new, thicker material is used for firewall sound deadening. Redesigned balance shafts have tighter tolerances to increase smoothness. The diesel powertrain is smoother than the Colorado's gasoline V6. One of the more interesting and certainly unexpected vibration-reduction changes is a special torque converter from German supplier LuK equipped with a centrifugal pendulum absorber. This pendulum spreads from the center of the torque converter as engine speed increases and is tuned to absorb the four-cylinder's second-order vibrations, not just those in a narrow frequency band. It does an admirable job, especially considering the engine's biggish, 0.7-liter cylinders, which lead to bigger vibrations. The result is a powertrain that's smoother than GM's (not particularly smooth) corporate V6, which is available in the standard Colorado. It's quieter than a Cruze diesel and even out-softens some gas direct-injection engines on the market. Paradoxically, it may be the most refined of all of the Colorados. No vibration comes through the steering wheel, pedals, floorboards, or even the rearview mirror. But you can tell it's a diesel when you hit the throttle.