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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

GM throttles back Chevy Malibu, Buick LaCrosse production over swollen inventories

As inventory of the Chevrolet Malibu and Buick LaCrosse continues to pile up, General Motors will be idling its Fairfax Assembly Plant for two weeks, according to Automotive News. This move comes about a month after the plant was shut down for three weeks in late December and early January for the same reason. As of January 31, the GM had a 94-day supply of Malibu stock while the LaCrosse was a little worse with a 117-day supply.
Just last week, GM announced that it would be investing $600 million in upgrading this plant, but it's unclear what future plans the company has in store for Fairfax considering slow sales of both the plant's models. We do expect a refreshed and more luxurious LaCrosse shortly and an early design update for the Malibu to be announced at some point this year, although we have had no official word as to when either will happen.

Recharge Wrap-up: Chevy Volt named KBB "Best Buy," slow BMW i3 sales in Germany

The Chevrolet Volt has been awarded Kelley Blue Book's Electric/Hybrid Car Best Buy for 2015. KBB cited the car's electric commuter capabilities, extended range, acceleration, design and overall value as reasons to place it above the Nissan Leaf, BMW i3 and Toyota Prius. It works well in the real world, and doesn't leave drivers with range anxiety. Plus, it's comfortable, and a fun car to drive, according to KBB. Read more at Kelley Blue Book. The BMW i3 is seeing slow sales in Germany. BMW has sold about half the number of i3s it expected in its home country, with about 1,900 sold in the first nine months. BMW projected sales of 5,000 to 6,000 in the first year. BMW partly blames long shipping times for the slow sales, and the company is offering incentives in hopes of getting more people to adopt the electric car. In the US, BMW sold more than 1,000 units each month between August and October. Read more at Green Car Reports. Audi is pursuing new carbon-neutral synthetic fuels - or e-fuels - such as Audi e-diesel. Audi's newest project uses electrolysis of water to create hydrogen, which it then reacts with CO2 extracted from the air. The result is a liquid - called Blue Crude - full of energy from hydrocarbon compounds. The Blue Crude can then be converted into a sulfur-free synthetic diesel called e-diesel. This e-diesel can be used as a drop-in fuel, blended into fossil diesel for a more renewable fuel. Read more at Hybrid Cars. Uber is partnering with Spotify to allow passengers to choose what music they listen to during their ride. Users will be able to choose their own playlist that will be ready and playing for them when they are picked up. It offers a more personalized experience from the ride-hailing service, which, according to Uber CEO Travis Kalanick, is "nirvana" for music lovers. Paying Spotify users will be able to use the feature initially in London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Singapore, Stockholm, Sydney and Toronto. Check out the video below and read more at Wired. Featured Gallery 2014 Chevrolet Volt View 11 Photos Related Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Kelley Blue Book, Green Car Reports, Hybrid Cars, WiredImage Credit: Chevrolet Green Audi BMW Chevrolet Transportation Alternatives Technology Emerging Technologies Electric Videos recharge wrapup