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Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

2016 Technology of the Year Finalist: 2016 Chevy Volt

The 2016 Chevy Volt is in all ways an improvement over the Volts that came before. It's got a new powertrain, a new look, and new (and better) fuel economy figures. What's not to like? For the second generation, GM used the last few years of automotive battery improvements and customer data to deliver a car that took what people liked about the first Volt and offered up more of that. This means a longer all-electric range (from 38 miles to 53) and better gas-burning fuel economy (37 miles per gallon up to 42 mpg – oh, and you're not required to use premium any more, either). All of this for less money than the outgoing 2015 Volts. Chevy's new plug-in hybrid will start at $33,995, which is not only lower than the 2015's MSRP of $34,170 but it's also just a few hundred dollars higher than the average new car price in the US. In other words, the new Volt (and many other plug-in vehicles) is not out of the price range for most car shoppers. The interior has been updated as well, losing some of the oh-so-futuristic touch-sensitive center stack in favor of more realistic tactile buttons. This along makes the new Volt better than the first generation, but when it's wrapped up in the new exterior design, it just feels more appropriate for a car that's not trying to be from the future. Instead, the new 2016 Chevy Volt wants to be the best plug-in car for right now.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.