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2016 Chevy Volt to make auto show debut this season

Ever since we saw that spy shots of the 2016 Chevy Volt, we've been hungering for more information on the next-gen version of GM's green halo car. It appears we might not have long to wait, at least for an official tease. An inside source that wishes to remain anonymous told AutoblogGreen that GM will make two announcements regarding the second-gen Volt at the CAR Management Briefing Seminars in Traverse City, MI next week. The first, and most intriguing, is that that we will get our first glimpse of the new Volt at some point during the upcoming auto show season. That means either Los Angeles later this year or else Detroit, Chicago or New York in early 2015. The second bit of news is that GM will be moving production of the electric motors from Mexico to Michigan. Details and official confirmation are, of course, missing and Chevrolet declined comment to AutoblogGreen. We should know more next week.

Rumor: 2016 Chevy Volt gets 53 miles EV range, 40% increase

While we're still waiting for the official word from GM, news is creeping around the Internet that the 2016 Chevy Volt will get a big boost in all-electric range and gas-burning efficiency. According to new rumors out today, the second-gen Volt will be able to go 53 miles on a full charge, have 106 MPGe and be able to get 42 miles per gallon on the official EPA numbers. Compared to the outgoing first-gen Volt (38 miles EV range, 98 MPGe, and 37 mpg) these are all impressive increases. The all-electric range boost of almost 40 percent is the biggest surprise, though. We knew the new Volt would get better numbers than the first-gen model, but when GM debuted the car in Detroit earlier this year, it said it suspected the Volt would get a 50-mile range, 41 mpg and 102 MPGe. We'll be keeping an eye out for official confirmation of all these new numbers. Volt drivers are already making most of their driving miles electric. The number sits at about 80 percent currently, and GM has said it expects this to climb to 90 percent in the new model. GM said in May that the 2016 Volt will start at $33,995, a bit lower than the current Volt's MSRP of $34,170 before any tax breaks. So, for less money you'll be getting much better fuel economy. What's not to like about that? Preorders are already open for interested buyers in some parts of the country. Related Video: Featured Gallery 2016 Chevy Volt View 16 Photos News Source: GM Authority, Autoguide Green Chevrolet Fuel Efficiency mpg ev range

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."