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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

GM pickup truck plant in Flint to add 1,000 assembly workers

FLINT, Mich. — General Motors said Tuesday it will add 1,000 workers to build new heavy-duty pickup trucks at its plant in Flint, Michigan, and will give priority to GM workers who were laid off elsewhere. The announcement comes the day after GM said it was starting to hand pink slips to about 4,000 salaried workers in the latest round of a restructuring announced in late November that will ultimately shrink its white-collar workforce in North America by 15 percent out of 54,000. GM has come under fire from U.S. President Donald Trump and Midwestern lawmakers for its plans to stop production at five North American factories and cut up to 15,000 jobs in all. The automaker has said it is trying to find new jobs for 1,500 U.S. hourly workers at the affected plants. Flint's truck plant could be a haven for many of these employees. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday will celebrate the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. Elsewhere in the company on Monday, two people briefed on the cuts in the white-collar salaried workforce said GM is cutting hundreds of jobs at its information technology centers in Texas, Georgia, Arizona and Michigan and more than 1,000 jobs at its Warren, Michigan Tech Center. GM is filing new required mass layoff notices with state agencies and disclosed the cuts to lawmakers. The largest U.S. automaker announced in November it would cut a total of about 15,000 jobs and end production at five North American plants. The cuts include eliminating about 8,000 salaried workers, or about 15 percent. GM cut about 1,500 contract workers in December and said 2,300 salaried workers accepted buyouts, officials said. "These actions are necessary to secure the future of the company, including preserving thousands of jobs in the U.S. and globally. We are taking action now while the overall economy and job market are strong, increasing the ability of impacted employees to continue to advance in their careers, should they choose to do so," GM spokesman Pat Morrissey said, adding the bulk of the cuts should be completed in the next two weeks. Morrissey said GM would provide salaried workers with severance packages and job placement services.

Chevrolet FNR is a sharp vision of the future in Shanghai

The Shanghai Motor Show is about more than just displaying the latest extended-wheelbase luxury sedans to the Chinese populace. Chevrolet is taking advantage of the event to debut its vision of the future of motoring with the FNR concept, and the capsule looks like it could be fresh from off the set of Blade Runner. The FNR imagines what a fully autonomous, electric vehicle might look like many years from now and is meant to appeal to young, Chinese consumers. The concept's design from the minds at GM's Pan Asia Technical Automotive Center does a pretty neat magic trick, too. Most times it's a mass of glass and curving lines that looks very sci-fi, but then the dragonfly doors open upwards to reveal some knife-edged angles in the styling, as well. As a cutting-edge concept, this capsule is also packed with futuristic tech. Power comes from magnetic hubless electric motors in each wheel, and it could charge wirelessly. Crystal lasers generate the headlights and taillights, and radar in the roof would allow scanning the surroundings for autonomous driving. The interior is similarly imaginative as the rest of the styling. Passengers are enveloped in blue light while sitting in mostly mesh chairs with huge bolsters. Keys have been done away with entirely in favor of iris recognition. Once on the road, the front seats even swivel around to more easily talk with rear passengers. Check it all out in the gallery above for a glimpse a Chevy's vision of what might be next. Related Video: Chevrolet-FNR and All-New Chevrolet Malibu Make Global Debut at Shanghai GM Gala Night 2015-04-19 SHANGHAI – Two Chevrolet models, the Chevrolet-FNR and all-new Malibu, made their global debut this evening at Shanghai GM Gala Night. They were joined by the Bolt EV concept and the 2015 Captiva, which made their China debut. The new models were introduced as Shanghai GM celebrates the 10th Anniversary of its Chevrolet brand in China. They will appear alongside 12 other models on the Chevrolet display at Auto Shanghai 2015, this year's leading auto show in China, which starts tomorrow. Chevrolet-FNR The Chevrolet-FNR is an autonomous electric concept vehicle that offers a glimpse at mobility of the future. It was developed in Shanghai by GM's Pan Asia Technical Automotive Center (PATAC) joint venture. Engineering, design and electrification teams drew on their past experience developing electric concept vehicles.