1970-1972 Chevelle New Video!!!! on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Petrolicious visits a coachbuilt Corvette in Montana

There was once a time when most anyone could take a car to one of the great coachbuilders of Italy and have it rebodied into something entirely original. That's what one Gordon Kelley did back in 1962. And it's the story that Petrolicious tells in its latest video. An industrial designer by trade, Kelley penned his own design for bodywork to cover his '61 Corvette, and brought it to Vignale (today owned by Ford) in Turin for realization. The stunning result became known as the Kelley Corvette. It appeared at major auto shows and graced the covers of magazines, and with good reason: as you can see for yourself, Kelley's design and Vignale's work came together beautifully, and have gracefully endured the test of time in singular fashion. Today the car's custodian is one John Breslow, based out in Montana – a state that not only doesn't require a front license plate (which would be a crying shame to mount in that front grille) but also has some of the highest speed limits in the country. Breslow likens the Kelley Corvette to "a Van Gogh you can drive." But even higher praise is that he actually drives it, which is no mean feat considering what else he has in his garage, from cherished classics like a Ferrari 275 GTB and Jaguar XKSS to modern Zagato coachbuilt specials like the Alfa Romeo TZ3 and Ferrari 550 GTZ Barchetta. Related Video:

GM, UAW poaching Nissan workers in Tennessee

General Motors and the United Auto Workers are going on a recruitment drive at the Spring Hill factory in Tennessee, and they're hoping to poach some skilled workers from Nissan's nearby plant in Smyrna, TN. The General and the union even bought a billboard advertising for industrial electricians near the Japanese automaker's facility, according to the Daily News Journal. The reason for the billboard was simple. "GM was short of electricians," said Tim Stannard, the president of the UAW local at Spring Hill, to the Daily News Journal. The factory currently builds the Chevrolet Equinox but has a contract to assemble the next generation of Ecotec engines and the Cadillac XT5, which replaces the SRX. Thanks to the $185-million deal, employment there is expected to double by May 2016, according to Stannard, with roughly 1,800 additional union jobs. Beyond just several billboards, GM has job postings online for the Spring Hill plant looking for workers with specific skills. There has already been some interest in the positions among Nissan employees, Stannard indicated. According to a recent study by the Center for Automotive Research, the average GM worker currently makes $58 an hour, including benefits. Comparatively, Nissan pays an average of $42 an hour with benefits. The General's number could change in the coming weeks because its contract with the UAW is about to expire, and higher wages are among the major negotiating points.