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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

VW, Jeep and Cadillac top list of most-tattooed car brands

Most car enthusiasts own at least one piece of gear with their favorite brand's logo on it. It can be a T-shirt, a pen, a hat, or a garage sign, for example. It takes a much greater degree of dedication to get a car-themed tattoo, and a study suggests this sky-scraping level of obsession is most often found in Volkswagen, Jeep, and Cadillac fans. Compare the Market analyzed Instagram hashtags and posts to compile a list of the most commonly tattooed brands. Volkswagen came out on top, with 5,507 posts; note that anything related to the Wolfsburg-based brand earns it a point, whether it's a logo, a cutaway diagram of the Beetle's air-cooled flat-four engine, or a Touareg V10's firing order. Jeep finished second with 2,139 posts, followed by Cadillac at 1,775 posts. Surprisingly, the fourth spot is occupied by Pontiac, which appeared in 1,609 posts in spite of the fact that it hasn't built a car since 2010. Holden appears near the very bottom of the top-20 chart, ahead of Lamborghini, and its result might be influenced by the fact that General Motors announced plans to shutter it earlier in 2020. BMW and Mercedes-Benz are in sixth and 12th place, respectively. Alfa Romeo doesn't appear in the top 20, though its decades-old Quadrifoglio logo (pictured) can easily be mistaken for a symbol of Irish luck. Searching for posts that show a tattoo of a specific model uncovered even bigger surprises. According to the same study, the most-tattoed nameplate is the Chevrolet Impala, which appears in 823 posts. Odds are the earlier generations, like Dr. Dre's famous six-four, are more often tattooed than the final-generation model, which unceremoniously went out of production in February 2020 without a direct replacement waiting in the wings. Second place goes to the DeLorean DMC-12, which has transcended its status as an esoteric fiasco on wheels thanks to its role as a time machine in "Back to the Future." It appeared in 800 posts. Chevrolet's Corvette takes a distant third with 180 posts, followed by the Volkswagen Beetle (147 posts) and the Mini Cooper (116 posts). All told, car-themed tattoos are relatively rare. To put some of the aforementioned numbers into context, searching Instagram for the hashtag Volkswagen yields over 15 million posts, while the hashtag tattoo appears in over three million publications. Auto News Cadillac Chevrolet Jeep

Car Club USA: Corvette Homecoming

Car Club USA travels to Bowling Green, KY to document the annual Corvette Homecoming, where owners travel from around the country to reconnect with the manufacturing birthplace of their vehicles. We follow two contestants in the "Show and Shine" competition, for whom the human connection at the event is just as important as showing off their wheels. "That's probably the biggest thing about this weekend," says one attendee, "there's a connection with Corvette people." Of course, the grandeur seeing stunners like a 1959 Corvette convertible, 1966 Big Block and 2002 Z06 is worth the price of admission. Get a firsthand look at the Homecoming experience, and the folks that make it so special. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Aftermarket Chevrolet Ownership Convertible Coupe Performance Car Club USA Videos chevrolet corvette corvette