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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2014 Chevrolet Silverado and GMC Sierra show all their sides in Detroit

There could hardly be more riding on the next-generation General Motors full-size pickup trucks, so the automaker has wisely made sure to have a selection of different models on hand at the Detroit Auto Show to show off. The 2014 Chevrolet Silverado and 2014 GMC Sierra were both officially introduced last month at a stand-alone reveal, and now they'll be on display for the public to see in various body configurations and trim levels.
The Silverado LTZ Crew Cab and Sierra SLE Extended Cab are aimed at providing more of a high-end pickup experience, while the Silverado LT Z71 Extended Cab and Sierra SLT Z71 Crew Cab should have off-road fans scouting out their favorite trails. The crew cab trucks won't go into production until sometime during the second quarter of this year - with other bodystyles coming later in the year - but we have plenty of live images from Detroit for you to enjoy.

2015 Chevrolet SS Review [w/video]

The Chevrolet SS is one of the best cars no one's buying. It's a Bowtie-badged version of the Australian Holden Commodore with a 6.2-liter LS3 V8 under the hood. It's got a six-speed manual transmission, General Motors' sophisticated Magnetic Ride Control suspension, and rear-wheel drive. It's a fullsize sedan that comes with every possible amenity you could want. And it's less than $50,000. Chevrolet sold 2,479 SS sedans in 2014. That means it was outsold by every other vehicle the automaker offers, even the police fleet-only Caprice. (I'm only talking about cars that were on sale for the full 2014 calendar year, of course.) The aforementioned manual transmission and MRC suspension were added for 2015, but it's not clear if that's helping. The SS is down 7.7 percent through June of this year, compared to 2014's numbers. But hey, at least it's finally outselling the Caprice. What a damn shame. Granted, GM only planned to sell a few thousand of these each year, but as enthusiasts, this a car we should be gobbling up. It's the closest we'll get to a four-door Corvette, and with the 2015 model year updates, that statement is more true than ever. People often mistook the SS for a Malibu. "Is that a rental car?" Yikes. Aside from the manual gearbox and magnetorheological suspension, the SS is largely unchanged through its year and a half of sales. But that's no bad thing – we were thoroughly impressed with the SS when we first tested it at the end of 2013. Outside, the SS looks the same, which is a bummer. It is not an attractive car, and the chrome brightwork on the side vents and wheels doesn't help. That said, the sedate styling puts it under the radar – more so than competitors like a Dodge Charger 392, anyway. But maybe it's too under the radar. Even in the new, "Some Like It Hot Red" color (yes, really), photographer Drew Phillips reports that people often mistook the SS for a Malibu. "Is that a rental car?" Yikes. Exterior styling is our only gripe with the SS. Moving inside, there's a lot to like. This is easily one of Chevy's nicest, well thought-out interiors (thanks, Holden), with premium materials and tons of equipment. The Chevy MyLink infotainment system carries over, and now features 4G LTE and wifi connectivity. The touchscreen is a bit slow to respond, but otherwise, it's bright, well organized, and packed with functionality. This is easily one of Chevy's nicest, well thought-out interiors.