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Recharge Wrap-up: Elio TV ads, Waivecar free EV carsharing

Waivecar is a new carsharing service that allows users two free hours of EV driving. The rentals are paid for with advertising, and each Chevrolet Spark EV in the fleet has an ad board affixed to its roof. So, while the driver enjoys free use of the car, the organizations buying the ads get exposure wherever the user goes. Drivers pay $5.99 per hour past the first two free hours of use. The company is undergoing a three-month trial in Venice Beach and Santa Monica before considering possible expansion. "We're giving to the lower-income people that need cars," says Waivecar CEO Isaac Deutsch. Read more at Green Car Reports. Volkswagen CEO Matthias Mueller is calling for a reworking of European emissions testing. He feels it is time to adapt the tests so that lab results more closely reflect those of real-world driving. "The industrywide discrepancies between official test results and actual usage is no longer tolerable," says Mueller. "We, the industry, need to take a new path." He also says he will make VW more environmentally friendly, and that the automaker plans to roll out 20 new electric vehicles by 2020. Additionally, Mueller is urging politicians to support the building of charging infrastructure. Read more at Bloomberg Business. Elio Motors has launched its first television ad campaign. The 30- and 60-second spots for the three-wheeled EV are titled "Own The Future," and will air on a variety of cable networks including ESPN, Fox News and National Geographic. "Our grassroots and digital efforts have helped create a strong – almost rabid – enthusiasm for our vehicle," says Elio Motors Founder and CEO Paul Elio. "As our funding situation continues to make progress, we are now in a position to share our message and create more fans through this national advertising campaign." Read more in the press release below. Elio Motors Continues Momentum with Launch of First National Television Advertising Campaign PHOENIX, Jan. 26, 2016 /PRNewswire/ -- Elio Motors (www.eliomotors.com) today announced it has launched its first national television advertising campaign to continue building consumer awareness for the company's three-wheeled vehicle that is expected to get up to 84 MPG and sell for a targeted base price of $6,800. The company, which anticipates production to launch in late 2016, has already gained an enthusiastic following through grass-roots events and digital marketing.

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.