1979 Chevrolet Camaro Matching Numbers on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2019 Toyota Corolla vs. compact hatchbacks: How they compare

So you've read what we thought about the 2019 Toyota Corolla Hatchback. Oh, you didn't? Well, click to your left, we'll still be here. Just made some coffee, we're good for a while. Welcome back! Wasn't that riveting? The blue paint sure is bright, eh? Well, now you must be wondering how that new 2019 Corolla stacks up with all the other hatchbacks. And, despite long thinking that hatchbacks were doomed, there are actually quite a lot of them these days. So many, in fact, that we couldn't fit them all in our space-limited comparison chart. So, with apologies to the Hyundai Elantra GT, Kia Forte and the dead-man-walking Ford Focus, these were the cars we chose based on sales and competitiveness: the Honda Civic Hatchback, Mazda3 5-Door, Volkswagen Golf, Chevrolet Cruze and Subaru Impreza. We also included the outgoing Corolla iM for reference. If you think we've left something of interest out, you can always create your own comparison. Performance and fuel economy There is but one king here, and its name is Civic. While the sedan and coupe come with a naturally aspirated 2.0-liter 158-horsepower four-cylinder that's less potent than the Corolla's, the hatchback comes standard with the 1.5-liter turbo that aces the segment in terms of both acceleration and fuel economy. The Golf's acceleration should be comparable, but as you can see, it trails on fuel economy (still not bad, though). The new Corolla ends up being better than the rest with its new 168-hp four-cylinder paired to novel transmissions: a six-speed manual with rev-matched downshifting (!) and a CVT that mimics the actions of a 10-speed automatic. The Corolla does weigh more than everything else, though, so that could hamper its acceleration. Fuel economy data also wasn't announced, but Toyota indicated it would be a bit better than the old Corolla iM. Something akin to the 2.0-liter Mazda 3's numbers seems likely. As for the Mazda, its top two trim levels actually come standard with its bigger engine. In any event, despite its ample power, testing has often showed that the Civic is still the quicker car from 0 to 60 mph. And finally, let's not leave out the two on the end. The Subaru is the only car in the segment that offers all-wheel drive (the Focus RS and Golf R don't count), but is also the segment weakling now that the Corolla iM has been discontinued.

Next-generation Chevrolet Colorado breaks cover in new spy photos

The next-generation Chevrolet Colorado broke cover in this fresh set of spy photos this week, giving us a glimpse of what to expect when GM's compact trucks are replaced in what is expected to be either 2023 or 2024.  Thanks to its still-extensive camouflage, this prototype doesn't give away a ton about the new Colorado's styling, but in profile, it appears as though the swoopy, upswept rear cab line might become a thing of the past. We wouldn't be surprised to see the new Colorado adopt a more angular, squared-off look more akin to that of its big brother, the half-ton Silverado. The Silverado is also expected to donate what may be the new Colorado's only powertrain. Taking a cue from Ford, Chevy is expected to offer the next-gen Colorado with just a turbocharged four-cylinder engine — the new corporate 2.7T in this instance. The large, 310-horsepower four-pot can easily take over for the 3.6L V6 currently available in the GM twins and one-up the 270-hp Ranger to boot. This would mark the end of both a V6 and diesel option being offered in GM's midsize trucks, and tracks with the company's slow, silent effort to eliminate lower-margin models. We say "trucks" because, well, whatever happens with Chevy is likely to translate to GMC. The Canyon will be due for replacement at the same time, and will likely carry on as a re-skin of Chevy's offering. We're not yet certain exactly when Chevrolet will start selling the next-gen Colorado, but given the reasonably complete state of this prototype, we expect it won't be long now. Rumors suggest it could hit the market in 2023 as a 2024 model.  Related Video: The Best Midsize Pickup: Ranger vs Gladiator vs Tacoma vs Colorado