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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

Diesel-powered 2020 Chevrolet Silverado, GMC Sierra get big price cuts

General Motors is reducing the price difference between its diesel-powered light-duty pickups and their gasoline-burning counterparts, according to a recent report. As of September 3, 2020, the Chevrolet Silverado 1500 and the GMC Sierra 1500 benefit from a $1,500 price cut when they're ordered with a turbodiesel under the hood. Enthusiast website GM Authority first reported the news after looking at internal documents sent to dealers across the nation. It wrote the discount applies to in-stock and in-transit units of the Silverado and the Sierra (pictured), and it added dealers will begin receiving amended window stickers on September 8. And, it's not just a quick, easy way for General Motors stores to clear out 2020 inventory. Incoming 2021 models will benefit from it, too. Chevrolet's cheapest diesel-slurping 2020 Silverado, a double-cab LT with two-wheel drive, now starts at $44,000 once a mandatory $1,595 destination charge enters the equation. For context, the same configuration costs $38,795 including destination when it's ordered with the 2.7-liter turbocharged four-cylinder, which is the smallest and cheapest engine on the roster. Selecting the more efficient engine option costs buyers $5,205. At the other end of the spectrum, the crew-cab High Country with a standard cargo box and four-wheel drive is now priced at $59,690. Walk a block to the GMC store, and you'll need to spend between $44,470 (double-cab SLE with two-wheel drive) and $61,685 (crew-cab Denali with a regular cargo box and four-wheel drive) for a diesel-powered Sierra. It doesn't sound like either company is making major mechanical changes to the trucks for 2021. Both are powered by a 3.0-liter straight-six Duramax engine, which makes 277 horsepower and 460 pound-feet of torque. Rear-wheel drive and a 10-speed automatic transmission come standard, and four-wheel drive is offered at an extra cost. In its most efficient configuration, the Silverado returns 23 mpg in the city, 33 mpg on the highway, and 27 mpg in a mixed cycle, impressive numbers for a body-on-frmae pickup that's as heavy as it is capable. Ram's diesel-powered 1500 posts EPA estimates of 22, 32, and 26, respectively. Ford pledged the recently-unveiled 14th-generation F-150 will offer a turbodiesel engine, too, but its fuel economy figures are not available yet.

Want a V8 on the cheap? Buy a work truck

In case you didn't notice, V8 cars have gotten pretty expensive. If you want a modern muscle car like the Dodge Challenger R/T, Ford Mustang GT, or Chevy Camaro SS, you'll need between $34,000 and $38,000 for a stripped out example of one. The cheapest of those is the Challenger, and the priciest is the Camaro. These are also the cheapest V8 cars the companies offer. But if you absolutely have to have a V8 for less, there is an option, work trucks. As it turns out, all of the Big Three offer their most basic work trucks with V8s. And because they're so basic, they're pretty affordable, especially when sticking with the standard two-wheel drive. A Ram 1500 Tradesman with a V8 can be had for as little as $29,840, which is a little more than $4,000 less than a Challenger R/T. For a bit more at $30,275, you can have a Chevy Silverado W/T, almost $8,000 less than a Camaro SS. The most expensive is the V8 Ford F-150 starts at a starting price of $30,670, which is a bit over $5,000 less than the Mustang. Of course you'll be in an ultra bare bones vehicle with few comforts, and the price will go up if you add stuff, but we're bargain hunting here, and sacrifices are sometimes necessary. Besides, what you lose in comfort, you gain in loads of cargo space and towing (try to look at the bright side). Also, as a side note, all three trucks are available with optional electronic locking rear differentials. At the discounted price of these trucks, you still get a heaping helping of power. The most potent of the trio is the Ram 1500 Tradesman with 395 horsepower and 410 pound-feet of torque generated by a 5.7-liter V8. Compared with the Challenger R/T, the Ram is up by 20 horsepower and they're tied for torque. The value proposition is even more stark between the two vehicles when looking at the price per horsepower. Each pony in the Ram costs $75.54, while the Challenger charges you $90.91. The Challenger is also more expensive per horsepower than its close competitors. The F-150's 5.0-liter V8 is just barely behind the Ram with 395 horsepower and 400 pound-feet of torque. That's still more power than the Challenger, and it matches the torque of the 2017 Mustang GT. On the down side, it still would be down 20 horsepower on that same 2017 Mustang, and it's behind by 60 horsepower and 20 pound-feet on the new 2018 Mustang GT. The F-150 also just edges out the Mustang in the dollar per horsepower measure.