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Chevy Bolt EV with 200-mile range to debut at CES

The production version of the Chevrolet Bolt will debut at the Consumer Electronics Show in early January, according to The Verge. General Motors global product development boss Mark Reuss made the big announcement during the Los Angeles Auto Show. The Bolt made a huge splash at the 2015 Detroit Auto Show when Chevy unveiled the hatchback as a concept with the promise of a 200-mile electric range and price of roughly $30,000 – at least after possible incentives. The idea of an affordable EV from a major automaker to challenge the Nissan Leaf was certainly intriguing. The Bowtie saw the opportunity and fast-tracked the model's development. The company announced shortly after the debut at it would build the Bolt at the Orion Assembly Plant in Michigan. Camouflaged test mules suggest the production version looks very similar to the concept. The Bolt reportedly arrives at dealers in 2017, but Chevy hasn't made an official announcement yet. However, the company already has a marketing plan, and it's committed to selling the EV in all 50 states. In addition to the launch of the production Bolt, GM will have another major presence at CES because CEO Mary Barra will give the event's keynote speech. She'll reportedly discuss the automaker's new focus on personal mobility and possible cooperation with tech companies. Related Video:

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")