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Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Optimus Prime and Bumblebee head for auction

This month at the Barrett-Jackson auction in Scottsdale, AZ, the customized 1992 Peterbilt 379 of Optimus Prime from the Transformers series and director Michael Bay's own 1967 Chevrolet Camaro SS for Bumblebee will cross the block. The company will sell both with no reserve, and they'll come with letters of authenticity. This specific Bumblebee is the mean-looking restomod from Transformers: Age of Extinction, the fourth installment in the franchise, and Bay apparently liked it enough to hang onto the aggressive coupe after filming. He even autographed the car for this sale. The Camaro would make a great star in a Hollywood chase scene with its LS3 V8, six-speed manual gearbox, Wilwood brakes, and custom suspension. Bumblebee also wears a menacing satin black body with yellow accents and custom carbon fiber fender flares. Optimus Prime's Peterbilt appeared on-screen in the first three Transformers films, the auction house's spokesperson Aaron Cook told Autoblog. An Autobot emblem sits proudly on top of the grille, and the truck wears a flame paintjob. Barrett-Jackson's description says that the semi is fully functioning but no longer street legal and is now for display only. It would likely be the ultimate piece in anyone's Transformers collection. CRAIG JACKSON'S BARRETT-JACKSON TEAMS UP WITH MICHAEL BAY, PARAMOUNT PICTURES TO AUCTION ICONIC TRANSFORMERS VEHICLES Paramount Pictures is auctioning Optimus Prime® (Lot #1325.1), the iconic truck featured in the first three Transformers™ films American filmmaker Michael Bay will auction his 1967 Chevrolet Camaro SS (Lot #1325.2), which starred as Bumblebee™in the blockbuster movie, "Transformers: Age of Extinction" SCOTTSDALE, Ariz. – Jan. 4, 2016 – Barrett-Jackson, The World's Greatest Collector Car Auctions®, announced today that Paramount Pictures and American filmmaker Michael Bay will auction two vehicles that starred in the Transformers movie franchise, during the company's nine-day 45th Anniversary Auction, from Jan. 23-31, 2016, at WestWorld of Scottsdale. Up for sale at No Reserve is the iconic truck, Optimus Prime (Lot #1325.1), featured in the first three science fiction action films. Bay has consigned a 1967 Chevrolet Camaro SS (Lot #1325.2), which was cast as Bumblebee in the latest film, "Transformers 4: Age of Extinction." "The hottest Hollywood stars at Barrett-Jackson come in all shapes and sizes," said Craig Jackson, chairman and CEO of Barrett-Jackson.