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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy Bolt EV's battery shows big improvements over Spark's

Plug-in vehicle battery technology moves fast, and all you need to do to see this in action is to take a look at the new 60-kWh lithium-ion pack inside the 2017 Chevy Bolt EV. Well, you need to do that and then compare it to the battery packs inside of GM's other plug-in vehicles. And you don't even to go as far back as the EV1 to see progress. Let's start with what we know about the new Bolt's pack. It is supposed to drive the Bolt EV over 200 miles on a full charge. It weighs 960 pounds and is made up of 288 cells. Chevy's other all-electric car, the limited-availability Spark EV, had a 19-kWh pack and offered 82 miles of range. It had 192 cells and weighed 474 pounds. So, in the few years since the Spark EV was released, GM engineers have figured out how to get three times the energy capacity and almost two-and-a-half times more range out of a pack that weighs only about twice as much. And that doesn't even get to the price drops. GM has figured out how to get 3x the energy capacity and almost 2.5 times more range out of a pack that weighs only twice as much. Speaking of those 288 cells, that number might sound familiar to regular readers because that's exactly how many are in the new Chevy Volt. But the packs in the Volt and the Bolt are entirely different beasts. For one thing, while the Volt cells are made by LG Chem in Holland, MI, LG Chem will make the Bolt's cells in South Korea. The cell chemistries are also different. We spoke with GM engineer Tim Grewe (again) and while he declined to answer some of our Bolt battery pack questions until more details are unveiled at the SAE World Congress in April, he was able to explain a few things. "The cell inside the Chevy Bolt EV was specifically designed for EV range so it's up on energy," he said. "That's a different cell chemistry than on the extended range Chevy Volt, which is a smaller pack, smaller energy but more power per cell. We work with all of those vehicle requirements and customer demands and we say how do we meet this and we change the chemistry to make it all work." Comparing the 60 kWh in the Bolt and the 18.4-kWh pack in the Volt is really one of those apples to oranges issues, he said. "If you look at the Volt battery pack, how it went from where it was and where it's up to, from 38 miles to 50 miles, that was basic, overall industry improvement. Now, the 18 [kWh] to the 60 [kWh] is extended range vs. EV.

Fernando Alonso just misses qualifying for Indy 500 on first day

Former Formula One world champion Fernando Alonso will need a clutch run on Sunday to qualify for the Indianapolis 500 on May 26 after he failed to seal a guaranteed spot on Saturday. The Spaniard tried fives times to put his McLaren Racing Chevrolet in the top 30, but wound up one spot short. He can make the 33-car field only through a six-car shootout on Sunday that will determine the race's final three drivers. "We have another chance to be in the race," Alonso, who is seeking to make his second Indy 500 field, told IndyCar TV. The Spaniard twice got inside the top 30 but both times was bumped outside the mark, with JR Hildebrand and Graham Rahal the final two drivers to seal qualifying spots. Britain's Pippa Mann will be the only woman in the race, qualifying 30th in 227.244 mph. Race positions 10-30 were determined during the day-long qualifying with Saturday's nine fastest drivers set to return on Sunday to decide pole. Spencer Pigot, driving the Ed Carpenter Racing Chevrolet, led qualifying with a four-lap average of 230.083 mph. He was followed by 2018 winner Will Power of Australia (230.081) and Simon Pagenaud of France (229.854). The troubles for Alonso, whose top four-lap average was 227.224 mph, were exacerbated by a punctured tire in his first qualifying run. "That didn't help," Alonso told reporters. "But, obviously, our performance has been quite bad all week. Quite poor." The Spaniard crashed his Chevrolet in practice on Wednesday and missed nearly two full days of practice while a backup car was prepared. He returned on Friday. Alonso said he was worried the McLaren team was "not ready for the challenge." "We've been slow. You see Juncos Racing crashing yesterday and being ready at 6 o'clock. That's impressive," he said. "For us, we've been a little bit slow on everything." Alonso is bidding to join Graham Hill as the only drivers to achieve the 'Triple Crown of Motorsport' with an Indy 500 victory. He previously won the Monaco Grand Prix and Le Mans 24 Hours race. He also won two Formula One drivers' titles. (Reporting by Gene Cherry in Raleigh, North Carolina; Editing by Greg Stutchbury)Related Video: Motorsports Chevrolet McLaren IndyCar