1961 Chevy C10 on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

New Chevy Small Block crate engine has 405 hp, endless possibilities

With decades of history, the Chevrolet Small Block V8 has definitely stood the test of time, and the company has kept finding ways to make it better. At this year's SEMA Show in November, Chevy Performance is unveiling the latest upgrade to that legacy with the new ZZ6 350-cubic-inch (5.7-liter) crate engine. Offering 405 horsepower and 405 pound-feet of torque, the mill should add a big dose of power to any project car. For the ZZ6, Chevy is working to improve the Small Block's high-rpm performance. To make that happen, the engine has Fast Burn aluminum cylinder heads and an updated valvetrain inspired by the LS family of powerplants. Large intake runners help with the airflow, and the valve springs use a tapered design that allows for less reciprocating mass. The mill also packs a forged steel crankshaft and high-silicon aluminum pistons inside of a cast iron block. Chevy is offering the engine in two versions depending on what the builder needs. The Base configuration comes with an intake, distributor, water pump, and a few other parts but lacks carburetor and accessories. Conversely, the Turn Key option has everything, including the carb, air cleaner, starter, alternator, and more. More details about their availability will be announced at SEMA. NEW ZZ6 CHEVY SMALL BLOCK ADVANCES CRATE ENGINE LEGACY Revised Fast Burn heads with LS-inspired valvetrain enhance high-rpm performance 2015-10-02 DETROIT – Developed with contemporary technologies, including a high-rpm valvetrain, Chevrolet Performance's new ZZ6 crate engine offers builders a modern twist on the classic Chevy Small Block 350. It uses updated Fast Burn cylinder heads with beehive-style valve springs inspired by the LS engine family – a feature that enhances high-rpm capability, enabling the new high-performance engine to achieve 405 horsepower and 405 lb-ft of torque. That's more power than any factory produced 350 engine ever installed in a Chevrolet production vehicle and it's one of the most powerful 350 Small Block-based crate engines in the nearly 27-year history of the "ZZ" lineup. "The new ZZ6 is the ultimate ZZ 350-based crate engine from Chevrolet Performance," said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports.

Weekly Recap: Ford guns for 2016 Le Mans glory with new GT

On the eve of the 24 Hours of Le Mans, Ford confirmed it will return to the French endurance race in 2016 and campaign the new GT racecar 50 years after three GT40s swept the podium at the Circuit de la Sarthe. The factory will back a two-team, four-car effort that will compete in the World Endurance Championship and the Tudor United SportsCar Championship running cars operated by Chip Ganassi Racing with Felix Sabates. The GT racecar will make its track debut in January at the Rolex 24 at Daytona, and the driver lineup will be announced later. "But rest assured, there's quite a line forming out the door," Ganassi said at the announcement. The GT is the modern successor to the iconic GT40, which won Le Mans four straight years from 1966-1969. The racecar is a rolling testbed of Ford's latest technologies, including a powerful twin-turbo EcoBoost V6. The car also makes extensive use of carbon-fiber pieces and advanced aerodynamics. Ford tapped Multimatic Motorsports of Canada and Roush Yates Engines to aid in the development of the GT racer. The road-going version, which was revealed in January at the Detroit Auto Show, is also set to launch next year. It caps Ford's growing performance lineup, and the company has ambitious plans to launch more than 12 new sporty models by 2020, including hot metal like the Focus RS, F-150 Raptor, and Shelby GT350R. The GT embodies Ford's best tech, but news of its return to Le Mans immediately conjured images of the company's fierce rivalry in the 1960s with Ferrari and intense competition with Porsche. "When the GT40 competed at Le Mans in the 1960s, Henry Ford II sought to prove Ford could beat endurance racing's most legendary manufacturers," Ford executive chairman Bill Ford said in a statement. "We are still extremely proud of having won this iconic race four times in a row, and that same spirit that drove the innovation behind the first Ford GT still drives us today." Ford is going back to Le Mans. Somewhere, Hank the Deuce must be smiling. OTHER NEWS & NOTES 2016 BMW 7 Series arrives in the fall BMW revealed the sixth generation of its flagship 7 Series this week, which will start at $81,300 when it launches in the United States this fall. BMW is billing it as the roomiest 7 Series ever, and it measures 206.6 inches in length.