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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Next Chevrolet Malibu to have 'groundbreaking,' 'passionate' design

In our First Drive of the Chevrolet Malibu after its redesign in 2013 we wrote, "Chevy has quickly worked up a host of changes for its ever-important midsize sedan, and will be launching this 'there, we fixed it' 2014 Malibu like it's an all-new product." Still, no one cared. The Malibu has been mentioned in eight posts this year, all but two of them dealt with recalls, and one of those two was about a 2011 Malibu university science project. It came up in precisely zero posts from November 2013 to March 2014. That's why, according to a report in Automotive News, Chevrolet honchos are "hustling" to have a new Malibu ready in a year. Mark Reuss, General Motors' head of global product development, said it will have "groundbreaking design" and "groundbreaking technology," and asked investors who were showed a picture of it, "When is the last time you saw a [midsize] car this distinctive and this dramatic from General Motors?" Doubling down on the bullishness, Reuss said, "We've got our act together here on the midsize-car segment." Then, throwing every last chip on the pile, global design head Ed Welburn said the next Malibu's design will "make a significant statement" with "a very passionate design." Based on the number of comments Malibu posts get, we figure a fair few number of you would love for this to be the case; yet this is a lot of braggadocio to slather on a car that probably hasn't made "a significant statement" since Elton John had a number one record with Honky Chateau. That was 1972, if you're trying to remember. No matter the looks, the AN report says the new 'Bu will make a profit statement, selling for more money while costing less to produce. Alongside the Cruze, GM figures the pair will bring in an extra $800 million in variable profit in 2016. Which, in case it ends up being another 'butterface,' isn't bad for a silver lining. Featured Gallery 2014 Chevrolet Malibu: First Drive View 36 Photos News Source: Automotive New - sub. req. Design/Style Chevrolet GM Sedan

Chevy Volt, Nissan Leaf go nearly the same all-electric miles a year

Range anxiety? What range anxiety? The concept is a foreign one to those driving Chevrolet Volt extended-range plug-ins, and as a result, that vehicle's all-electric driving miles are actually pretty close to that of the all-electric Nissan Leaf. Such were the findings of a study conducted by the Idaho National Laboratory (INL), which tracked about 8,700 cars during a three-year period, including a bunch of Volts, Leafs and Smart ED electric vehicles. In short, even though the Volt's all-electric range of about 38 miles is less than half that of the Leaf's, the Volts' collective all-electric driving was just six percent lower than the Leaf's (the next-generation Volt will be even more electro-generous, with a 50-mile range). The logic makes sense considering typical US driving habits, in which a vast majority of people commute less than 35 miles a day. Additionally, Volt drivers obviously have no fear of running out of electricity, so they were far more likely to max out on that range than some Leaf drivers. Overall, the average Leaf is driven about 15 percent less than the national average of about 11,300 miles a year for all vehicles, while Volts are driven about eight percent more. Of all those Volt miles, about 81 percent were in all-electric mode. Additionally, Volt drivers recharged about 1.5 times a day, while Leaf drivers recharged about once a day, and about 85 percent of that charging was at home. As for non-home charging, about 20 percent of the vehicles accounted for 75 percent of the station use, so folks are definitely creatures of habit. Check out the INL's 22-page report here for more interesting details. Related Video: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos Related Gallery 2016 Nissan Leaf View 30 Photos News Source: Idaho National Laboratory via Hybrid Cars Green Chevrolet Nissan Electric Hybrid extended-range plug-in