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Auto blog

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM recalling over 40,000 Chevy, Pontiac and Saturn models over fuel pump woes

The National Highway Traffic Safety Administration has issued a recall for a number of General Motors cars and crossovers bought or currently registered in the hot-climate states of Arkansas, Arizona, California, Nevada, Oklahoma and Texas. As many as 40,859 units consisting of the 2007 Chevrolet Equinox, Pontiac Torrent and Saturn Ion and the 2007-2009 Chevrolet Cobalt (shown) and its Pontiac G5 twin are being recalled for potential fuel leaks.
This recall is being issued due to potentially faulty fuel pump components that can crack and cause gasoline to leak from the return or supply ports and possibly cause a fire. NHTSA has not indicated how many fuel leaks or vehicle fires have been reported. As a fix, GM will replace the fuel pump modules on all affected vehicles free of charge. Since Pontiac and Saturn have been shuttered, owners will be able to go to another GM-brand dealership to have their vehicles repaired.
While the list of affected cars and crossovers varies by state and model year, if you own any of these models and live in Arizona, California, Florida, Nevada, Oklahoma or Texas, be sure to check the official notice below for more details.

2014 Chevrolet Corvette Stingray Convertible gives us a couple of looks

Put away your pixel paintbrushes, kids. Pack up your Photoshop. This is the real-deal 2014 Chevrolet Corvette Stingray Convertible in its first official images. The droptop Chevrolet will roll into the bright lights of the Palexpo exhibition at next week's Geneva Motor Show, a four-wheeled statement of intent that General Motors is serious about taking its Corvette franchise global.
Chevy isn't providing anything in the way of further details with these two shots, but we've learned at least a couple of things about the car shown here. First off, the example seen in these images is fitted with the optional Z51 Performance Package - something that isn't immediately evident because there's no sign of the coupe model's prominent ductwork on its rear haunches. In order to accommodate the power folding hard tonneau cover, the vents that feed the transmission and differential coolers have been relocated to the underside of the car. The dark paint color on this example also does a good job of muting the contrasting black front fender vents and hood opening - Z51-spec design details that have proven to be somewhat controversial.
One other thing to note: These two shots also display the Stingray wearing different alloy wheels than the split five-spoke design shown at the hardtop's Detroit Auto Show unveiling in January. The simpler, thin five-spoke wheels should do a good job of showing off the Z51's upgraded brakes, and they'll be optional on the coupe as well.