2002 Chevrolet Avalanche 4 Dr 1500 4wd Crew Cab Z66 Package on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

New GM subcompact SUV spied, could be a Chevy or GMC

GM's pair of subcompact crossovers have been trundling along for a while now. The Buick Encore was the first for Americans in the 2013 model year, and the Chevy Trax that was based on the Encore (an encore of the Encore, if you will) arrived for the 2015 model year. Each has undergone a mild update, but these spy photos could indicate their replacements are in the works. Or not. For starters, we can't be sure which GM brand this new SUV is destined for. Though the timing and its flowing lines could indicate Buick, the thick horizontal bars visible in the grille would indicate otherwise. The next Encore being at least related to this is at least a possibility. Making the case for GMC are those thick grille bars, the fact that it extends far below the lights, and may even rise above them, similar to the Acadia. And that rising beltline isn't that different from that of the Acadia. Arguing against the GMC idea is the Encore, which is almost always sold in GMC-Buick combo dealers. Much as the Acadia was made smaller to eliminate confusion and in-house competition with the Enclave, it's hard to see GM opting to resurrect such an issue at the bottom end of the SUV market. That means we're leaning toward this little SUV wearing a Chevy bowtie. The split grille with a large lower section and small upper section is the brand's current design language, as seen on the new Malibus and Cruzes. The shape is vaguely Equinox-like. And like Buick, Chevy also has a subcompact crossover ready for replacement: the Trax. Now, our photographer reports he's seen another subcompact testing that has Blazer design cues, but in this crossover-hungry market, we wouldn't be surprised if two similarly sized but differently styled Chevy crossovers make the grade. It's a strategy that's working pretty well for Jeep. We'll no doubt be seeing more of these disguised test vehicles milling about the country in the coming months, so perhaps we'll eventually get a better idea of what this is before more official information starts trickling out within one or two years. Related Video: Featured Gallery GM Subcompact Crossover spy shots View 10 Photos Image Credit: SpiedBilde Spy Photos Buick Chevrolet GM GMC Crossover SUV buick encore chevy trax

Chevy Express, GMC Savanna reportedly ending production for 2025

The oldest commercial vans on the market may only have a few years left, according to a report from Autoweek. The news outlet cited a "competitive analysis source" in saying that the Chevy Express and GMC Savanna commercial vans would be discontinued after the 2025 model year. They would then be replaced by a new electric van, likely Ultium-platform based, for the 2026 model year. We reached out to GM for comment, and this is the official statement sent to us: "We have said in the past that as part of GM’s larger EV acceleration plans that we will add two new vehicles to our commercial portfolio. The first is a full-sized battery electric cargo van and the second is a medium-duty truck that will put both Ultium and our Hydrotec hydrogen fuel cell technology to work. We have not disclosed timing, names or shared any other details, so any articles reporting more are purely speculative." The GM vans are mighty old, having been introduced for the 1996 model year. They've barely changed since then, having received just some facelifts and updated powertrains over the years. And with GM's electrification plans, we're not surprised that these vans will be on the way out. We do have some disagreement about the reported timeline for replacement, though. We suspect that the upcoming electric vans will overlap with the old vans for at least a year. The reason being that there are a lot of these vans on the road, and there are a lot of pieces of equipment that fit them. Box vans, buses and more have components that have been designed for the Express and Savanna. If you're a fleet that has invested in these components, you might not be ready to shift over to a whole new platform. So GM will probably want to give fleet buyers one last opportunity to replace any old vans before committing entirely to a new electric van platform. It will also be interesting to see what kind of market the GM electric vans enter. Ford already has its electric Transit on the way, and Stellantis will be launching the Ram ProMaster electric van next year. Those are both based on existing gas-powered vans. And GM itself has already delivered the first of its larger BrightDrop EV600 electric vans to FedEx. The coming GM vans will likely be new platforms, which could give them performance and range advantages, though the Ford and Stellantis vans will have the advantage of being compatible with equipment for the gas variants.