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Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

Opel director Sedran to succeed Docherty as Chevy Europe boss

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.

Cadillac CT6 loses the entry-level 2.0-liter turbo four-cylinder

General Motors continues its engine rationalization among product lines. A few days after Chevrolet dropped the old-generation LTG 2.0-liter turbocharged four-cylinder from the Traverse, Cadillac has jettisoned the new-gen LSY 2.0-liter turbo four from the CT6 range. Given a look at the dealer ordering system, Cadillac Society said the 2.0-liter option shows "built out" or "no longer available," and the online configurator at the Cadillac site confirms the omission. The retired engine can be had in the XT4 crossover, rated at the same 237 horsepower and 258 pound-feet of torque. This means a couple of things for the big sedan. The CT6 entry price was $50,495 before destination, but fitted with the now-base 3.6-liter six-cylinder, the entry price has gone up to $55,495. The other change is that rear-wheel drive is no longer available; the three remaining engine choices come with all-wheel drive. Those engines are the NA 3.6-liter V6 with 335 hp and 284 lb-ft of torque, a 3.0-liter twin-turbo V6 with 404 hp and 400 lb-ft, and coming in a few months, the detuned 4.2-liter Blackwing twin-turbo V8 with 500 hp and 574 lb-ft, down from 550 hp and 627 lb-ft. Cadillac Society thinks one of the possibilities for making the move could be that GM is having a hard time meeting demand for the 2.0-liter. That might be, but we think no matter the reason, the result puts more logical pricing between the midsize CTS/CT5 and the full-size luxury flagship. We don't know how Cadillac will price the coming CT5, but there's now an $8,005 difference between the CTS and the CT6, instead of the $4,000 gap when the 2.0-liter was a CT6 option. Mercedes-Benz, for instance, puts a $12,000 gap between the C-Class and the E-Class, a $38,000 gulf between the E-Class and the S-Class. There's a $19,000 difference between an Audi A4 and A6, a $25,000 difference between an A6 and an A8. It isn't clear if this will affect every other market where the CT6 is sold. The Canadian, Mexican, and French Cadillac site configurators don't list the 2.0-liter turbo, but the Chinese Cadillac site does.