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Cadillac could 'flourish' in Australia, says marketing chief

Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.
Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.

2020 Cadillac XT5 is barely being refreshed

Cadillac has been making a serious effort to expand its crossover offerings with the all-new XT4 and XT6. With them has come slight changes to Cadillac's design language, leaving the existing XT5 looking a little out of the loop. Well, it appears that's about to change ... sort of. One of our spy photographers caught a 2020 Cadillac XT5 out testing, and it has some changes that suggest a refresh. You do have to look closely to tell anything has changed, though. And even then, the only noticeable change is to the grille, which is now dotted with little quadrilateral shapes similar to those on XT4 and CT5. You can see one of the two current designs below. Otherwise, the bumpers and lights haven't been changed at all. View 21 Photos We suspect there will be other small changes in store for the crossover. It could switch from an eight-speed transmission to a nine-speed unit like the one the XT6 will use. This would be likely considering they both use the same V6 engine. We wouldn't rule out adding an optional turbo four-cylinder engine borrowed from the XT4, but that would be a fairly significant and less likely change. The interior could see some updates, and Cadillac could possibly try to shoehorn in its new infotainment system from the new batch of cars. Then again, changes could simply be limited to new materials and some extra features. With such a light update, we expect the updated 2020 XT5 will make its debut sometime this year with sales coming shortly after.

Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.