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Will attaching the electrodes re-animate Cadillac?

This announcement last week from General Motors —"Cadillac will be GM's lead electric vehicle brand"— followed quickly by the surprise reveal Sunday night of a Cadillac EV crossover, leads one to wonder whether this is a case of GM pulling out the defibrillator and hoping a full-on jolt of electricity will revive Cadillac from its ongoing diminution in the market. In 2018, Cadillac U.S. sales were 154,702 vehicles, which was down from the 156,440 it had sold in 2017. And the 2017 sales were down significantly from the 170,006 vehicles delivered by Cadillac in 2016. And that is down from the 175,267 sales of 2015. Sure, part of Cadillac's problem — one shared by some other OEMs — is that its sedans aren't selling. But if we put those to the side, realize that in 2018 sales of the venerable Escalade were down by 2.2 percent. Admittedly, that rig is a little old in the grille, and it's suddenly gotten strong competition from the Lincoln Navigator, so a sales decline isn't too surprising. But the XT5, the compact lux vehicle that was launched in 2016 as a model-year 2017 product, had an 11.3 percent decline in a segment that is doing nothing but growing. This is not promising. Although the argument at GM HQ might be that Cadillac can reinvent itself as a Tesla fighter, one of the things that isn't often noted about Tesla vis-a-vis other OEMs is that while sedan sales are generally down, Tesla, which had an estimated 2018 sales volume of 197,680 (according to Cleantechnica.com), made its numbers primarily with the Model 3 and Model S, both sedans, as it has just the Model X crossover. So it isn't just about vehicle architecture. It is going to take more than an electric SUV to change Cadillac's performance. But here's where circumstances can fall in Cadillac's favor. Scale can be highly beneficial to Cadillac versus Tesla. The Chinese market, even though it is weakening of late, will be largely predicated on "New Energy Vehicles," which means electrified and fully electric. And while Tesla only just now broke ground on a factory in China, LMC Automotive reports that as of December 2018, SAIC GM is already well-established there and is the third-largest vehicle manufacturer in China (behind SAIC Volkswagen and FAW Volkswagen). Cadillac is going to be able to take advantage of GM's global efforts in developing EVs, so soon the Cadillac showroom could be filled with an array of luxury EVs that may make even Tesla loyalists take another look.

Cadillac boss says small SUV 'at least four years away'

Since Johan de Nysschen's takeover as brand president, there's a lot of buzz around Cadillac. Now, the brand's leader is now giving a little more clarity about when we might see some of the company's future vehicles, including its compact crossover. "Product development life cycles being what they are, I don't have a date in mind but I would estimate it is at least four years away," said de Nysschen about a small Cadillac CUV. The comments were made to Reuters during the Washington Auto Show. The vehicle is part of Cadillac's eight-model, $12 billion reinvention through 2020. Interestingly, de Nysschen told Autoblog at the 2015 Detroit Auto Show that he estimated the compact luxury CUV to arrive by early 2018. The boss also indicated that Cadillac would get a sedan to slot below the ATS some time in 2017, and the previously spied SRX replacement, possibly called the XT5, would debut in 2016. In the meantime, the company's flagship CT6 is being unveiled at the 2015 New York Auto Show in April. The wait for a luxury compact CUV makes Cadillac one of the later entries into the segment. The space is already filling with vehicles like the BMW X1, Audi Q3, Mercedes-Benz GLA-Class, Lexus NX and Lincoln MKC. Small crossovers in general seem to still be growing in sales. While building a better brand in the US, de Nysschen also wants to grow Cadillac in Europe in the future. He told Reuters that he wants diesel vehicles ready for 2019 to appeal to customers there. Some might even be offered in the US. News Source: ReutersImage Credit: Scott Olson / Getty Images Design/Style Cadillac Crossover Diesel Vehicles Luxury de nysschen

Cadillac CT6 loses the entry-level 2.0-liter turbo four-cylinder

General Motors continues its engine rationalization among product lines. A few days after Chevrolet dropped the old-generation LTG 2.0-liter turbocharged four-cylinder from the Traverse, Cadillac has jettisoned the new-gen LSY 2.0-liter turbo four from the CT6 range. Given a look at the dealer ordering system, Cadillac Society said the 2.0-liter option shows "built out" or "no longer available," and the online configurator at the Cadillac site confirms the omission. The retired engine can be had in the XT4 crossover, rated at the same 237 horsepower and 258 pound-feet of torque. This means a couple of things for the big sedan. The CT6 entry price was $50,495 before destination, but fitted with the now-base 3.6-liter six-cylinder, the entry price has gone up to $55,495. The other change is that rear-wheel drive is no longer available; the three remaining engine choices come with all-wheel drive. Those engines are the NA 3.6-liter V6 with 335 hp and 284 lb-ft of torque, a 3.0-liter twin-turbo V6 with 404 hp and 400 lb-ft, and coming in a few months, the detuned 4.2-liter Blackwing twin-turbo V8 with 500 hp and 574 lb-ft, down from 550 hp and 627 lb-ft. Cadillac Society thinks one of the possibilities for making the move could be that GM is having a hard time meeting demand for the 2.0-liter. That might be, but we think no matter the reason, the result puts more logical pricing between the midsize CTS/CT5 and the full-size luxury flagship. We don't know how Cadillac will price the coming CT5, but there's now an $8,005 difference between the CTS and the CT6, instead of the $4,000 gap when the 2.0-liter was a CT6 option. Mercedes-Benz, for instance, puts a $12,000 gap between the C-Class and the E-Class, a $38,000 gulf between the E-Class and the S-Class. There's a $19,000 difference between an Audi A4 and A6, a $25,000 difference between an A6 and an A8. It isn't clear if this will affect every other market where the CT6 is sold. The Canadian, Mexican, and French Cadillac site configurators don't list the 2.0-liter turbo, but the Chinese Cadillac site does.