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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac CT6 hybrid likely to appear in Shanghai

Cadillac is poised to reveal a hybrid version of the CT6 sedan later this month at the Shanghai Motor Show. Rumors have swirled of the sedan's pending reveal, and General Motors product chief Mark Reuss reportedly confirmed its existence last fall during an investor conference. On Wednesday, Reuss again said that GM is working on the hybrid CT6, and when asked by Autoblog, he hinted at the pending debut. "We've really got to wait until we finish rounding out the portfolio," he said. "The Shanghai show is where you should look for all of it. So stay tuned." A Cadillac spokesman declined to comment, but confirmed "we will add variants." The brand has already announced two V6 engines and is looking to expand the line. Reuss also said GM has considered a V-Series model for the CT6, but it's focusing on launching the four-cylinder and V6-powered sedans first and promoting V-Series versions of the CTS and ATS that arrive this year. "The [CT6] architecture is certainly capable of doing it," he said. "The question is who's going to buy the CT6? What kind of person? And do we need a V-Series off of that is the question we haven't answered yet. It's certainly capable of doing it ... we've certainly thought about it." Details of the hybrid powertrain aren't known, but it could use plug-in technology. Chevrolet announced the 2016 Malibu will get a hybrid model that employs electric powertrain features from the new generation of the Volt. For the CT6, electric-vehicle technologies would likely be used to extend range and aid the performance of the conventional engine. Related Video:

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.