1994 Cadillac Fleetwood Brougham Sedan 4-door 5.7l on 2040-cars

Auto blog

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac planning its own engines, halo cars

Cadillac is in the midst of some big changes. It's got a new chief executive. It's taking some distance from parent company General Motors and moving to a new headquarters in New York. And it's instituting a new naming scheme that will allow not only for a more clear progression in its lineup, but also for more models. But that's not the end of the story. Not by a long shot.
Speaking with Automobile magazine, Cadillac's new president Johan de Nysschen revealed his intention to develop several new models and powertrains. For starters, he does not want Cadillac to continue borrowing engines from the GM parts bin, but intends to develop a new range of engines specifically for the luxury automaker. The program will likely start with smaller-capacity engines but eventually lead to new V8s as well, taking the place of the long-serving Northstar engine that finally ended its lifespan a few years ago after some two decades of production. Along with other technologies, de Nysschen envisions possibly sharing these powertrains with other GM divisions, but developing them first and foremost for Cadillac.
The bigger question, however, is where those engines would go, and de Nysschen had some thoughts to share on that front as well. For starters, the former Infiniti and Audi exec sees room for an even bigger sedan above the upcoming new CT6 that will cap the current range. Maybe even two of them. But that's not all. Johan wants to see Cadillac get (back) into the sports car game with a new halo model or two - something it hasn't really done since the Corvette-based XLR roadster. A pair of new crossovers are also said to be in the works, flanking the SRX on both sides with smaller and larger models.

GM recalls 2022 Cadillac XT5, XT6 and GMC Acadia for suspension issue

General Motors is recalling a relatively small number of 2022 Cadillac and GMC crossovers to address the potential for missing or loose rear suspension hardware that is being blamed on a lapse in quality control at the company's Spring Hill facility. The campaign covers 223 examples of the Cadillac XT5, 159 examples of the Cadillac XT6 and 354 examples of the GMC Acadia. "General Motors has decided that a defect, which relates to motor vehicle safety, exists in certain 2022 model year Cadillac XT5, XT6, and GMC Acadia vehicles," GM said in its defect report. "A fastener in the left-rear suspension toe link in some of these vehicles may not have been fully tightened during suspension assembly. After an assembly process was moved to a new area, error proofing equipment was not initially set up properly, which allowed a window where the operator might miss tightening certain fasteners without the failure being flagged." The issue was discovered by a quality engineer at the Spring Hill facility in March of this year, at which point GM conducted an audit to determine which and how many vehicles may have left the factory with improperly torqued or missing fasteners, narrowing down the recall population to the above 736 vehicles. No incidents associated with the defect have been reported in customer vehicles.  Related video: Recalls Buick Cadillac GM Ownership Safety