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Cadillac teases camo'd ELR ahead of Detroit debut

With the 2014 Cadillac ELR being introduced next week at the Detroit Auto Show, General Motors has revealed another picture of its luxury range extended electric vehicle. Last month, we saw a dark, teaser photo showing some of the body detail for the electric coupe, but this recent photo shows the Cadillac in full camouflage testing in California back in September.
If this car looks familiar, it's because our spy shooters got a jump on GM by catching the car in action and providing pictures from all angles. There are still no official details for the ELR yet aside from the fact that it will share the Voltec system with the Chevrolet Volt, but we'll finally see the car unveiled in Detroit a week from today.

Cadillac ATS sedan is in its last year

Cadillac has just confirmed that the ATS Sedan dies at the end of the 2018 model year. In an e-mail to CarBuzz, spokesman Donny Nordlicht wrote, "Production of the ATS Sedan is ending due to extensive plant upgrades, expansion and re-tooling to prepare for the next generation of Cadillac sedans." The admission confirms several months of deduction based on a document trail put together by The Truth About Cars. Last December, TTAC reported that General Motors didn't list a 2019 Cadillac ATS sedan on VIN documents submitted to the National Highway Traffic Safety Administration. Only the coupe remained, the presumption being that 2018 would be the last year for the sedan. That presumption was bolstered by industry sleuth Bozi Tatarevic's discovery this week that GM hasn't included the ATS sedan in the carmaker's fleet order guide. The death of the four-door ATS won't surprise anyone paying attention to statements from Cadillac or ATS sales figures. Brand then-president Johan de Nysschen strongly hinted last summer that three sedans would bite the dust come 2019, and one would be refreshed. We've seen the gussied-up CT6, so that put the XTS, CTS, and ATS in the funeral home. The XTS would die an unavenged death, while the CTS downsized into the properly midsized CT5 and targeted buyers in the $35,000 to $45,000 range, overlapping with $34,595 ATS sedan pricing by doing so. The ATS would go on hiatus, eventually resurrected as a compact luxury offering possibly called CT3 in coupe form and CT4 as a sedan sometime around 2020. As for the market situation, ATS sales are up 7.3 percent in the U.S. through the end of April this year compared to 2017. However, the ATS sold only 13,100 units in the U.S. in 2017, compared to 21,505 units in 2016 and a high of 38,319 in 2013, its first full year on sale. Assuming new Cadillac president Steve Carlisle stays the predicted course, GM might keep the ATS Coupe as a lure to sporty buyers in the segment until a possible CT5 coupe arrives. Otherwise, Nordlicht's e-mail said "Cadillac's future sedan portfolio will consist of three sedans, positioned in different segments and clearly differentiated by size and price." The 2019 ATS Coupe will stick with its three current engines, the 2.0-liter turbo with 272 horsepower and 295 pound-feet of torque, the 3.6-liter V6 with 335 hp and 285 lb-ft, and the 3.6-liter twin-turbo V6 in the ATS-V with 464 hp and 445 lb-ft of torque.

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.