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Win this 2021 Cadillac Escalade and you'll have a home theater in your driveway

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Touchscreens in cars are getting bigger and bigger, and the Cadillac Escalade is the prime example. With a 38-inch display up front and a 36-speaker surround sound system, all this Cadillac is missing is a place to keep your snacks. Oh wait, they thought of that too with a fridge up front. All of this is great, but the best thing about the Cadillac Escalade is that Omaze is giving it away. Win a 2021 Cadillac Escalade and $20,000 - Enter at Omaze But the fun doesn’t end in the front seat. In the second row there are large screens as well, so you can binge watch your favorite TV show on your next road trip, assuming youÂ’re not driving. To top it off, if youÂ’re stuck way in the back, thereÂ’s Conversation Enhancement, so you wonÂ’t have to yell in order for the driver to hear what youÂ’re saying.  With all of this technology, itÂ’s easy to forget the original purpose of the Escalade, to get you from one place to another, in style, which it does incredibly well thanks to a 420 horsepower, 6.2L V8. Plus, this Escalade comes with something the others donÂ’t, $20,000 in cash. YouÂ’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." $10 will get you 100 entries in this giveaway, while $50 will get you 1,000 entries and $100 will get you 2,000 entries. The donations themselves benefit Tie The Knot, which, according to Omaze, “works to raise awareness and advocate on behalf of LGBTQ equality throughout the world. Tie The Knot releases limited edition collections of neckwear and other fashionable products to benefit organizations that are in the trenches fighting for LGBTQ civil rights every single day and to fund their international public education campaign. Your donation can help Tie The Knot continue to move the dial in support of LGBTQ equality.” If you want this opportunity to own this tech-filled luxury SUV, enter here. The deadline to enter is May 26, 2021, at 11:59 p.m. Pacific. Cadillac Commerce deals

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac's Johan de Nysschen clarifies a few points on the brand's future

Last week, Motor Trend ran coverage on a journo roundtable with Cadillac president Johan de Nysschen. During the roundtable, de Nysschen cited a few reasons for the decline in sedan sales, including gas prices, "young consumers" — read, millennials — less interested in driving dynamics than lifestyle accessories, and the state of U.S. infrastructure. Jalopnik homed in on the last two reasons, and those became the story, including here in our post on the roundtable. So de Nysschen called Jalopnik to add more context. The original reaction pieces painted de Nysschen's rationales as an excuse for sporty sedans not selling well, when the issue is Cadillac's sporty sedans not selling well. His main clarification: "I wasn't advocating the idea that the world is black and white, that if you're a young buyer a millennial or a teenager that you don't enjoy driving." On that note, it would be ridiculous to deny millennial and sedan-segment bugbears; de Nysschen has market research and the industry-wide, rabbit-like crossover breeding program to back him up. Yet even as he touted the success of the XT5, noting that it's "the third-best-selling luxury nameplate in the U.S. after the Lexus RX, and the Mercedes C-Class," he could add, "But the irony is not lost on me that the C-Class is a sedan." The circumstances laid out in the follow-up piece inject more likely color into the situation: the brand's onetime, singleminded focus on the U.S., followed by a singleminded focus on China that left the U.S. market wanting for attention. We could add to that: years of lackluster products and awful attempts at volume and brand engineering under the old GM at the same time that downsized premium luxury products, crossovers, and SUVs began their rocketship trajectories; trying to live off the Escalade success; and the carmaker's desire not to offend its older, traditional buyers while concurrently wooing "coastal influencers." De Nysschen also acknowledged that Cadillac interiors aren't where they need to be, saying, "We recognize that's where we want to improve." The result, as de Nysschen put it, "We're playing with the hand that we've been dealt.