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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2021 Cadillac CT5-V makes a few changes for its second year

An order guide for the 2021 Cadillac CT5-V reveals a number of small changes to the sedan's formula going into its second year on the market. Starting with the superficial, the $1,225 Red Obsession Tintcoat exterior color and the $625 CT5-V-exclusive Royal Spice Metallic depart after this model year. They'll be replaced by Infrared Tintcoat and another color exclusive to this model called Rift Metallic. Since all but Summit White and Black Raven are cost-option Premium hues, the new colors should be expected to add to the price. Materially, the interior finish spiffs up with better-quality Modena leather stitched around the steering wheel rim, and Senza leather on the wheel center.    Next year, wireless Android Auto and Apple CarPlay will come standard, a promotion over the current wired systems. Getting around the infotainment screens will be easier thanks to a rotary dial that can slide laterally to choose menu items. The digital radio moves up to SiriusXM 360L, providing 4G streaming functionality. For the younger drivers in the family, the Teen Driver System will include Buckle to Drive. On the current CT5-V, the Navigation and Bose Premium Audio Package adds the Cadillac user experience with navigation, a 15-speaker Bose audio system, and an eight-inch configurable Driver Information Center display between the dash cluster gauges. For 2021, the eight-inch display is discontinued, so the package gains wireless phone charging. A new Technology Package replaces the current eight-inch DIC with a 12-inch configurable digital gauge cluster that sprouts a head-up display taken from the Driver Awareness Plus Package. The Technology Package will be included in the Platinum Package that right now costs $6,290, and that automatically adds the $4,190 Premium Package and $1,950 Driver Assist and Advanced Security Package. Based on current prices, the order guide indicates the Platinum Package will cost at least $12,430. Because of such bundling, the same package on the 2020 CT5-V 'roids up the MSRP by $13,730. Without ordering the Platinum Package, both the Navigation and Technology Packages will require the Premium Package.

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.