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Cadillac follows Lincoln in going back to proper names

Who else is excited for the 2025 Cadillac Fleetwood Brougham? Right, don't all excitedly jump up and down at the same time. May make Earth wobble. In an interview with multiple outlets (and brought to our attention by Reuters and CNET Roadshow) that mostly covered Cadillac's electrification plans, Cadillac President Steve Carlisle indicated that the brand's Euro-style alphanumeric naming strategy will mercifully be coming to an end. CNET indicates it'll correspond with the rollout of new EV models, but we wouldn't be surprised to see it happen even earlier. Lincoln's similar decision has already proven to be successful, and it's always seemed like a matter of time before Cadillac followed suit given the two brands' similar history and market segments. The current naming convention of CT(number) for cars and XT(number) for crossovers was hatched in 2014 and is widely credited to former Cadillac president Johan de Nysschen, who had previously transformed Infiniti's naming convention into something similarly Germanic. That the man previously worked at Audi should be a surprise to no one. While people have generally been confused by the switch, we can't say it's any worse than the old CTS, XTS, ATS and SRX business that came before. At least de Nysschen's system had a hierarchy. Yet, for a brand once known for grand, stately cars and equally grand, stately names like Eldorado, Seville and, yes, Escalade, a European-style alphanumeric strategy never seemed right. It was at least indicative of Cadillac's constant attempts to emulate German brands rather than setting its own, uniquely American course (as Lincoln has done recently). That the most American and successful of its lineup, the Escalade, hung onto its name through thick-and-thin speaks volumes. So, will we really be seeing that '25 Fleetwood Brougham? That does seem rather doubtful. Beyond Eldorado, there's not a lot out there in the back catalog that doesn't reek of crusty old country club luxury. Or was garbage. Perhaps sampling from Cadillac's concept car file with something like Elmiraj? Whatever it comes up with, though, how could it be worse than simultaneously selling an XT5 and XTS? Cadillac Future Vehicles Luxury

GM announces $7 billion Michigan factory investment, most going to EVs

GM announced a $7 billion investment in Michigan manufacturing, much of which is earmarked for EV production. Four sites are included, but the key elements are a new battery cell plant in Lansing and the conversion of GM's existing Orion Township facility to expand production of the forthcoming Chevrolet Silverado EV and its GMC Sierra sibling.  GM says it is the largest investment announcement in company history and that it will create 4,000 new jobs. It also says 1,000 jobs will be retained. "We are building on the positive consumer response and reservations for our recent EV launches and debuts, including the GMC Hummer EV, Cadillac Lyriq, Chevrolet Equinox EV and Chevrolet Silverado EV," said GM CEO Mary Barra.  GM says the Orion expansion and new battery plant will support an increase in full-size electric truck production capacity to 600,000 units. This is in addition to the Factory ZERO facility in Detroit that will also be constructing the electric Silverado and Sierra.  The Orion Township factory current builds the Chevrolet Bolt EV and EUV, and will continue to do so during the plant's conversion. GM did not indicate what will happen with the Bolts once that conversion is complete or whether all will continue to be built at Orion. They do not use the Ultium vehicle architecture. GM will build other EV models at three other factories that are under construction or being converted. They are located in Spring Hill, Tennessee, Ingersoll, Ontario, and Ramos Arizpe, Mexico. GM says that it will have the ability to produce 1 million electric vehicles by 2025. The Ultium Cells Lansing facility is a $2.6 billion joint investment by GM and LG Energy Solution. GM says it alone will create 1,700 jobs once fully operational by late 2024. It will join two other GM Ultium Cells battery factories currently under construction in the United States, one in Ohio and the other in Tennessee.  Not all of the $7 billion investment will be for EVs. It also announced $510 million of the total will go toward upgrading the Lansing Delta Township Assembly to produce the next-generation Chevrolet Traverse and Buick Enclave. Money will also go to upgrading Lansing Grand River Assembly.

The Beast 2.0: What the 2016 presidential election winner will ride in

The current presidential limousine, which is referred to as "The Beast," will be altered for the next President of the United States. Our photographers managed to capture the vehicle testing. " The Beast 2.0" will follow closely behind the current presidential limousine that's built upon a rugged commercial truck chassis and has a sedan-like body. Instead of wearing styling details from the now-retired Cadillac STS, the new presidential limo appears to borrow looks from the latest Escalade and the CT6 sedan. The bomb-proof prototype is wearing LED headlights, has a more angular grille that features Cadillac's wreathless crest, and ditches regular antennas for a shark fin unit. Other than these changes, the Beast 2.0 should still be able to house seven passengers and have enough protection to be one of the safest vehicles on the planet. The prototype looks like it's higher off the ground, as well, which should help the next president to avoid an embarrassing moment. There's no word on whether the Beast 2.0 will be ready in time for the next president presidential inauguration in January, but our photographers report that GM recently stepped up its testing for the limousine at its Milford Proving Grounds. Related Video: Featured Gallery The Beast 2.0 Spy Shots Image Credit: KGP Photography Government/Legal Spy Photos Cadillac Truck Sedan president Hillary Clinton the beast