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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac is returning to endurance racing with a new prototype in 2017

In two months, Cadillac will return to top-tier endurance racing with its all-new Daytona Prototype International racecar after 14 years away. The car, which adheres to IMSA's new DPi regulations, looks as long, low, and Cadillac-like as anyone could have hoped. It's set to debut at the Rolex 24 at Daytona and will compete head to head with the likes of Mazda and Nissan in what is shaping up to be one of the most diverse and exciting forms of American motor racing in years. The new car will be run by Wayne Taylor Racing, the team that previously fielded the Corvette Daytona Prototype. Wayne Taylor himself has won the 24 Hours of Daytona twice, in 1996 and 2005. He now manages the team and leaves the driving duties to his two sons, Ricky and Jordan. They'll be joined in the cockpit by Max Angelelli, Wayne Taylor's teammate in 2002 at Cadillac's last unsuccessful attempt at endurance racing. To understand Cadillac's new car, officially called the DPi-V.R., you need to understand IMSA's DPi category. Basically, manufacturers are allowed to base their car on one of four chassis that follow the FIA LMP2 regulations. The chassis come from either Dallara, Onroak Automotive, ORECA or Riley/Multimatic. Cadillac will base their car on the Dallara platform. The DPi regulation differ from the LMP2 in two major ways: non-standardized engines and the ability to change certain parts of the bodywork. The DPi regulations are intended to give the variety of the top-tier LMP1 cars at a fraction of the cost. When it came to choosing an engine, Cadillac wanted to power the new car with something kinda sorta production based. The new car will use a naturally aspirated 6.2-liter pushrod V8 that shares some base architecture with the engine in the current CTS-V. While the power output hasn't been announced, expect about 600 horsepower. While that's down compared to the CTS-V, there is far less mass to move around as the Dallara chassis is a svelte 2,050 lbs. Since all the teams will be running different engine configurations, expect restrictors of some sort to help balance the power disparity. The parts of the body work that can be modified - The nose, sidepods, rear wheel arches and rear valance - have all been designed to mimic Cadillac roadcar design elements. Even the wheels look like they were pulled straight from the CTS-V. The front splitter, the floor, and the diffuser are common elements shared with other DPi cars.

2020 Cadillac CT5 pricing is out, and it's cheaper than the Germans

We know pretty much everything there is to know about the 2020 Cadillac CT5 sport sedan, and today Cadillac tells us its price. Cadillac isn’t giving us everything, though: all we get for now is pricing for the four-cylinder models. The cheapest CT5 youÂ’ll be able to lay your hands on starts at $37,890. That chunk of change nets you a CT5 Luxury with rear-wheel drive. The base four-cylinder is a 2.0-liter turbocharged engine making 237 horsepower and 258 pound-feet of torque. If we peruse current Cadillac CTS and ATS pricing, this puts the CT5 under even the base price for a 2019 ATS. The current CTS is way above the CT5, starting at just under $48,000. So in comparison to the cars itÂ’s half replacing, the CT5 price already looks much more attractive. Cadillac has two trim upgrades from the base Luxury trim. A CT5 Premium Luxury will run you $41,690, while the Sport is an even pricier $42,690. You get some additional features for your money, with the Sport being more performance-oriented for those wanting it. All CT5 Sports will be equipped with upgraded Brembo brakes, different 19-inch wheels, sport seats, sport steering wheel with magnesium paddle shifters and unique trim inside and out to differentiate itself from the Luxury.  All-wheel drive is also available for any of the trim levels. In Sport and Luxury trims, all-wheel drive is a $2,600 premium, but youÂ’ll have to fork out $3,090 more in the Premium Luxury trim to get power going to all four wheels. Cadillac says the Cold Climate Package is included automatically with all-wheel drive, and that includes heated front seats plus a heated steering wheel. The base price for the CT5 undercuts the base price of others in its segment like the new 3 Series ($41,245), A4 ($40,195) and C-Class ($41,400). It falls short of beating the Genesis G70 out, though, as that fantastic little car starts at $35,895. WeÂ’ll note that the CT5 is slightly larger than all of these vehicles, but close enough that folks should be cross-shopping them. As of today, we can safely say the CT5 is looking like a solid value versus its competition. WeÂ’ll see how our thoughts evolve after driving it for the first time, and after pricing for the V6 rolls in.