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Why does this Cadillac fob seem to be for a mid-engine roadster?

Is GM bringing back its Caddied-up Corvette sibling, the Cadillac XLR — only this time based on the mid-engine Corvette? That's the question posed by photos of a wedge-shaped Cadillac key fob someone provided to The Drive. The buttons show a trunk — and also a frunk. So, mid-engine, unless the fob goes with an EV that has its motors and other electrical bits scattered to the wheels and elsewhere. Also, there's a button to operate a droptop. And the car profile on the fob is Corvette-like. All of which makes for some pretty great speculation. Except that Cadillac's way back from the failures of its sedan-centric lineup was thought to be through SUVs such as the new XT4 compact crossover, the XT5 and the somewhere-in-testing three-row XT6. Plus, the XLR, which was produced between 2003 and 2009, hit its sales peak in 2005 of just 3,730 cars, or about one-tenth the sales volume of the Corvette. So it's hard to imagine there's a vast untapped market out there for the luxury roadster — plus the XLR's demographic of well-to-do grandpas is dying off, or at least thinks it is. So a resurrected XLR would seem to be an unlikely savior. A lot's happening with GM's luxury brand — the debut of the XT4 at long last, a new boss, a thinning of the sedan herd but expansion of the V's, a backtrack to Detroit after its New York sojourn, the cash-cow Escalade under direct assault from the fine new Lincoln Navigator, and the impressive performance of its Super Cruise technology. But an XLR? So what is this fob's story? The Drive speculates it's a universal test fob and the buttons don't necessarily mean a thing, or that somebody stuck a Caddy emblem on it just to yank our chains. Who's to say. What would you like it to mean? Related Video:

Cadillac will build a Tesla fighter, sources say, as GM's leading EV brand

WASHINGTON — Cadillac is expected to become General Motors' lead electric vehicle brand as the largest U.S. automaker gears up to introduce a new model under that luxury marquee to challenge Tesla, two people briefed on the matter said Thursday. GM is set to announce Friday as part of an investor update that a Cadillac will be the first vehicle based on its forthcoming "BEV3" platform, the people said. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts. GM is not expected to disclose on Friday additional details, including precisely when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled, the sources said. A GM spokesman declined to comment. GM had previously focused on making electric vehicles under its mass market Chevrolet brand, including its plug-in Chevrolet Volt and battery electric Bolt. GM announced last year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending. GM said in November as part of its restructuring efforts it was doubling resources for electric and autonomous vehicle programs over the next two years. Last month, two Ohio senators asked GM to commit to building all future electric vehicles for U.S. buyers within the country. GM said in 2017 it planned by 2021 to introduce a new dedicated flexible electric vehicle architecture and an advanced battery system to support the development of at least 20 new models in the United States and China. GM said in 2017 that a new electric vehicle platform in 2021 will serve as a base for at least nine derivatives, ranging from a compact crossover to a large seven-passenger luxury sports utility vehicle and a large commercial van. Johan de Nysschen, who was then Cadillac's president, told Reuters at the Detroit Auto Show in January 2018 the luxury brand will play a "central role" in GM's electrification strategy, including China. He added that Cadillac would be "at the forefront" of rolling out new electric vehicles in the United States and China. He left GM in April. This week, GM said Cadillac sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time. GM Chief Executive Mary Barra has said that GM aims to sell 1 million electric vehicles a year by 2026, many of them in China, which has set strict production quotas on such vehicles.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.