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Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Johan de Nysschen is credited for separating Cadillac from the GM nest in Detroit, but despite his ouster earlier this year, the luxury division says it will remain headquartered in New York City's tony SoHo district. "It's 100 percent that we're staying here, that was never a question," Cadillac spokesman Andrew Lipman told the Detroit Free Press. Cadillac in April announced that it was replacing de Nysschen, after four years running the flagship brand. The new brand boss, Steve Carlisle, previously was president and managing director of GM Canada. De Nysschen led a big push to separate the luxury brand from its parent company as a separate business unit, announcing the move to New York in 2014 as a way to gain more autonomy and better tap into the global luxury zeitgeist. The move was controversial at the time in some quarters, though Lipman told the Freep that GM brass made the decision to relocate Cadillac to the Big Apple months before de Nysschen arrived at the company. Cadillac now occupies the 15th and 16th floors of a high-rise building on Hudson Street in SoHo, where it has between 140 and 150 employees. It also operates a ground-floor retail space called the Cadillac House where it displays cars, operates a coffee shop and stages events, including with fashion designers. Its vehicles are still designed and engineered back in the Detroit area, however. "The amount of time people spend at Cadillac House has been increasing, and it's become a destination," Lipman said. Cadillac used this year's New York Auto Show to reveal its new 2019 XT4 compact crossover, its second offering in the all-important luxury crossover segment after the XT5. It goes on sale this fall. Related Video: Image Credit: Cadillac Marketing/Advertising Cadillac GM Crossover Luxury cadillac xt4

Cadillac Lyriq infotainment system will be 33 inches of something totally new

It’s screen day! Mercedes was first up with the EQS screen. Now, Cadillac just dropped more information on the massive infotainment screen going in its upcoming Lyriq EV, and the details are intriguing.  GM asked for some rather nontraditional help when designing and developing the LyriqÂ’s infotainment system. Both Territory Studio and Rightpoint were brought in to help Cadillac put something together that is hopefully nothing like the disaster that CUE was. The 33-inch LED screen spanning the width of the dash gave them plenty of real estate to get creative. Territory Studios is a global (originated in London) creative agency known for its expertise in user interface design, and itÂ’s worked on a number of video games, too. Rightpoint is a digital consultancy company that does a whole lot of everything in the digital world. Cadillac says the two companies were “focused on artfully integrating aesthetics, purpose and technology.” We wonÂ’t know how successful they were until we give it a shot, but Cadillac emphasizes that itÂ’s trying a fresh perspective for what an infotainment systemÂ’s user interface should be. Customizability and flexibility are two elements Cadillac is highlighting. There will supposedly be display themes “to fit the driverÂ’s mood and personality.”  The short 25-second video clip above preview shows a scaled-back and simple interface with a bottom row of essential function buttons. A menu list appears above this, and while there are likely many color themes available, the one shown is mostly dark with blues and blacks dominating the screen. One icon weÂ’ll point out is the colorful Google Maps icon in the menu list. Will Cadillac actually use Google Maps as the navigation system from the factory in the Lyriq? Perhaps. It tends to be exponentially better than any manufacturer-designed navigation system. Cadillac says more in-depth info will be available on January 12, so check back for a deeper dive then. You can peruse photos of the car getting this infotainment system below. Cadillac Lyriq View 8 Photos

Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.