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Cadillac Celestiq electric sedan could top $200,000

General Motors teased a slew of new electric vehicles last week at a media event where cameras weren’t allowed, and now thereÂ’s more news about the Celestiq, one of the two EVs in the pipeline for Cadillac. Reports suggest it wonÂ’t come cheap and will retail for at least $200,000. Wall Street Journal auto writer Mike Colias dished that detail, along with word of a mid-2020 launch, on Twitter, attributing it directly to Cadillac President Steve Carlisle. Cadillac has made no official mention of starting price for either the Celestiq luxury sedan or the Lyriq, an EV SUV that it has previously teased. A spokesman told Autoblog the brand wouldnÂ’t comment on future product speculation. Leftover scraps from Cadillac flagship ‘CelestiqÂ’ news: ItÂ’ll be hand-built in the hundreds per year, Caddy chief Steve Carlisle said. Price? Six figures Â… “and it wonÂ’t have a 1 in front of it.” Due mid-2022. — Mike Colias (@MikeColias) March 5, 2020 If true, the six-figure MSRP would make the Celestiq the most expensive Caddy ever assembled, at least outside of one-off coach builds and the presidential limo, vaunting it into the same class as brands like Bentley, Lamborghini and Rolls-Royce. By way of comparison, the limited-edition ultra-luxury 1957 Cadillac Eldorado Brougham four-door debuted with a $13,074 price tag, the most expensive car of its day and the equivalent of around $120,000 in todayÂ’s dollars. So what do we know about the Celestiq? For starters, itÂ’ll be a halo flagship hand-built in limited quantities somewhere in the Detroit area. Our reporters who saw the white four-seater describe it as having a long, fastback roofline, no side mirrors or visible door handles, with a long wheelbase, short overhangs and a tinted glass roof. A rendering of the interior showed an LED instrument cluster and infotainment display that stretches between both A pillars, with touchscreen interfaces on the rear of the front seats. It also reportedly features a hatch instead of a conventional trunk and styling cues from the Escala concept from 2016, shown above. Cadillac teased it as the “ultimate luxury experience” and said it would be highly customizable. Cadillac also showed off the Lyriq, the name itÂ’s given to its midsize electric crossover that it had previously promised to unveil in April, possibly at the New York Auto Show, if it manages to happen given the coronavirus.

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.