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C8s, V8s and the 2022 Car, Truck and Utility of the Year | Autoblog podcast #712

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore and Associate Editor Byron Hurd. They kick off with an overview of the 2022 North American Car, Truck and Utility of the Year award winners (spoiler: Ford did well). After that, they talk about GM's electric pickup strategy and whether a premium electric pickup from Cadillac makes sense. Then, they pivot to Mitsubishi and the future of the Ralliart nameplate. Will we ever get a fun, inexpensive enthusiast car from the Japanese automaker again? Then it's on to what Byron's had in the driveway for the past couple weeks, including a 2022 Chevy Corvette and a 2022 Jeep Wrangler Rubicon 392 Xtreme Recon. Plus, he talks about putting some new snow tires on his personal Jeep Wrangler for evaluation in Michigan winter.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #712 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News: 2022 North American Car, Truck and Utility of the Year winners Should Cadillac build an electric pickup truck? The future of Mitsubishi and Ralliart What we're driving: 2022 Chevrolet Corvette 2022 Jeep Wrangler Rubicon 392 Xtreme Recon Snow tires! Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac ATS coupe and sedan get Midnight Editions

Horror stories and fairy tales make a mint by having the scariest things happen at midnight, but automakers make a mint by marketing midnight. Chevrolet busted out a Silverado Midnight Edition early this year, followed shortly thereafter by an Impala Midnight Edition. In between those two we got the Cadillac CTS Midnight Edition, and now comes an ATS following in the zero-dark-thirty tradition, according to GM Inside News. The ATS Midnight Edition will add $1,695 to the sedan price and $600 to the coupe. For that cash outlay you get black chrome on the grille, around the windows, and on the rear fascia, 18-inch "After Midnight" wheels, "sueded microfiber" trim on the steering wheel and shifter, plus the Cold Weather Package with a heated steering wheel and heated front seats. Just those few exterior changes make a big difference up front, increasing the appeal and aggression of the sports sedan without being ostentatious. You can't go dark with just any old ATS, though. The package is limited to rear- and all-wheel-drive versions of the Performance trim. And the color palette is reduced to four hues: Crystal White Tricoat, Red Obsession Tintcoat, Phantom Gray Metallic, and Black Raven. The three possible interior combos are Light Platinum with Jet Black accents, Morello Red with Jet Black accents, and Jet Black with Jet Black accents. Related Video: Featured Gallery 2015 Cadillac ATS Midnight Edition News Source: GM Inside News Design/Style Cadillac Coupe Luxury Special and Limited Editions Performance Sedan