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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Off-road Cadillac Escalade adds some extra bush country capability

So, you're a dyed-in-the-wool General Motors fan, but like the notion of a machine like the Hennessey Velociraptor. We have good news for you. Behold the Aria Coachworks XPLORE Cadillac Escalade. For a modest fee, Aria will outfit your Escalade with a custom suspension, BF Goodrich all-terrain tires wrapped around aluminum wheels, a Warn winch and a special exhaust. There's even a snorkel option for those of you with aspirations toward deep water crossings. Consider yourself warned, however: unlike other GMT900 SUVs, the Cadillac only has an all-wheel drive system, not the more rugged four-wheel drive setup of the Chevy Tahoe and GMC Yukon). Outside, the luxury SUV gets matte paint, black chrome trim, XPLORE power running boards and a roof rack system.
The interior also receives a few fun changes as well, but we're more interested in the fact that buyers can snag a power roof top tent. You know, in case you need to camp out at Best Buy for the PS4. There's also a matching camp trailer and, our personal favorite, a matching BMW GS motorcycle. Bikes not your bag of tricks? That's fine. Aria will also sell you a matched Airstream trailer or Old Town wooden canoes. As much as we want to hate this, we love the notion of bashing through the woods in a $100,000 Cadillac battlewagon with our GS in tow. Check the press release below for more information.

Cadillac CT5 vs. BMW 3 Series | How they compare on paper

Cadillac just introduced the CT5 sedan at the 2019 New York Auto Show, and it's set to replace both the larger CTS and smaller ATS in the brand's lineup. We have all the details and features for you, in addition to a deep dive with the car's chief engineer, but now it's time to see how it stacks up to the long-time standard bearer in this class: the BMW 3 Series. Now, the car is a bit larger than the completely new 2019 3 Series, but Cadillac says the 3 and the rest of the compact luxury sedan class is its target for this car. We'll dive further into this little conundrum later. This comparison will look at how these vehicles measure up on paper, as we haven't driven the CT5 yet. That will come later, but we're expecting it to be a proper sport sedan competitor with the 3 Series, since Cadillac is building it off GM's dynamically superb Alpha platform. Now let's get on with the comparison. Powertrains and performance Both of these sedans come standard with 2.0-liter turbocharged four-cylinder engines. The BMW four-pot is a bit more potent, coming in with 18 more horsepower and 37 pound-feet of torque more than the Cadillac. Here's our driving review of the BMW. The only upgrade engine for both available initially are turbocharged six-cylinders. BMW offers up its revised inline-six, while Cadillac offers a V6. These six-cylinders are both 3.0 liters. Cadillac bests the BMW in brute torque by 31 pound-feet, but BMW takes the horsepower prize, making 47 more ponies. It's hard to say which car will actually be faster to 60 mph — they'll probably end up being about the same once official numbers are out. This segment used to be one guaranteed to offer a manual transmission, but that's not the case anymore. Neither Cadillac nor BMW will offer a manual to start, but expect to see the stick shift return to higher performance models of each car. For now, they both get torque-converter-style automatic transmissions. One dimension that isn't going away from either anytime soon is rear-wheel drive. Both cars offer rear-wheel and all-wheel drive in every spec available. Fuel economy for the 3 Series is impressive at 30 mpg combined with the four-cylinder. We'll have to wait and see if Cadillac can challenge that figure with its less powerful engine. Size and practicality Here's where a lot of the confusion about the Cadillac CT5 sets in. The CT5 is a tad larger than the 3 Series in its exterior dimensions, but the interior specs are nearly identical.