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Cadillac chief says ATS convertible, wagon on the table

What we do know is that the ATS will wear at least one more bodystyle. That comes from Cadillac head Bob Ferguson, who answered "Absolutely" when Automotive News asked him about the possibility of another variant. What we don't know is what that bodystyle or styles will be.
We now have a sedan and coupe ATS, there's supposedly a V sedan coming. After that, a convertible is a likely option given that the man who just became the global product honcho at General Motors, Mark Reuss, admitted to having one already designed in 2012. The decision on it can't get out of the underworld and a wagon is the other option, but the droptop would seem to make the most sense if one considers the competitive set: the BMW 4 Series and Audi A5 convertibles are hot property and Mercedes is bringing a C-Class convertible. Meanwhile wagons are the sentimental utility vehicles that, refusing to die, seem forever destined for life support... CTS Sport Wagon, anyone?
Based on Ferguson's statements, it appears that what Cadillac definitely won't do is play model variant catch-up with the European luxury brands it has spent years hunting down, telling Automotive News, "We want to keep our focus on a limited number of vehicles and do them very well."

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

2021 Cadillac Escalade's EPA highway fuel economy is worse than before

EPA fuel economy estimates for the 2021 Cadillac Escalade are out, and the news is mostly not good. The redesigned SUV sees slim to no improvement in the Feds' city ratings, and its highway numbers are considerably worse than before. These are estimates for the standard 6.2-liter V8. Figures for the no-cost-optional 3.0-liter turbodiesel six have not been released yet. Specifically, the rear-wheel-drive 2021 Escalade has estimates of 15 mpg city, 20 mpg highway, and 17 mpg combined. Compared to the outgoing 2020 version, powered by the same 6.2L V8, those numbers represent a 1 mpg improvement in city (the lone piece of good news) but are 3 mpg worse on the highway. With all-wheel drive, the 2021 Escalade can't even get out of the teens, with EPA ratings of 14 mpg city, 19 mpg highway, and 16 mpg combined. That's the same city rating as before and a 2 mpg decline versus the 2020 model's highway rating. For further comparison, cross-town rival Lincoln's Navigator with its 3.5-liter turbo V6 manages 16 mpg city and 22 mpg highway (RWD) and 16/21 with AWD. No one expects an ultra-large, body-on-frame, three-row SUV to achieve Prius-like levels of fuel efficiency, but it's pretty rare these days to see such backsliding with a fresh redesign. Here's hoping the diesel variant will have a happier story to tell. Related Video: