1963 Cadillac Coupe Deville 2dr Hardtop on 2040-cars

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Cadillac HQ has a New York address

The new home of Cadillac will be in the 330 Hudson building in New York City's Hudson Square, putting the luxury marque smack dab in the middle of three of the city's hippest areas, SoHo, Greenwich Village and Tribeca.
The announcement is yet another milestone in the company's controversial decision to relocate administrative and marketing operations away from Detroit and into the Big Apple.
"The addition of a headquarters office in New York is a key step in Cadillac's ongoing global expansion," Cadillac boss Johan de Nysschen said, according to The Detroit Free Press. "There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise."

Hot Wheels partners with Gucci for a diecast 1982 Cadillac Seville. Wait, what?

Hot Wheels is partnering with Italian fashion brand Gucci for a limited-edition toy car. And not just any toy car, but a 1982 Cadillac Seville. Wait, what? At first this trio of names may seem completely incongruous, but the collaboration is actually brilliant on so many levels. Out of the three, the one readers are probably most familiar with is Hot Wheels. The purveyor of $1 diecast cars has been around since 1968 and started out making 1:64 scale versions of muscle cars, hot rods and sports cars. In the 1980s, though, perhaps reflecting the 1:1 scale American automotive landscape, some of their castings choices began to get weird. Among cars like the Dodge Aires Wagon and Chevy Citation was the US of A's Mercedes-fighter, the bustle-butt '82 Cadillac Seville.  Fast-forward to present day, and Hot Wheels are hot collectibles. The little metal cars aren't just coveted by kids and adult car enthusiasts, but hypebeasts whose entire raison d'etre is to acquire limited edition stuff. Add to that an explosion of quasi-ironic interest in '80s cultural signifiers and you have the perfect market conditions for a $120 toy car printed with the mirrored G logo. But while totally uncool jokers quickly bought out the Hot Wheels and Supreme collab featuring the hypebeast car du jour, the E30 BMW M3, the Gucci Caddy is actually far more clever. That's because there is real-world precedent, when in 1978, a Miami-area dealer partnered with Aldo Gucci to create the "Cadillac Seville designed by Gucci". The car featured the luxury brand's signature green-red-green stripes throughout, a quarter-roof padded vinyl carriage top with the trademark "GG" print, and several real 24K gold emblems that were were quickly stolen. Oh, and it came with a five-piece set of Gucci luggage. However, there was also a lesser-known Gucci Seville in 1984 based on the front-wheel-drive second-generation (the one the Hot Wheels car is based upon). There is far less information on them than on the first-generation, but they seem to have followed a similar formula. Very few seem to have survived in tact, but one did make it overseas and resides today at the Museo Gucci showroom in Florence, Italy. It's pictured above. In any case, Hot Wheels never made a 1976-79 Seville, but the '82 was one of the most memorable castings of the era.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.