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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Cadillac to add small sedan, crossover as part of major product blitz

Cadillac will add a small sedan and a compact crossover to its lineup in the next several years as part of an ambitious product blitz that will remake its lineup. The sedan will slot below the ATS, which is currently Cadillac's smallest four-door car. It's scheduled to arrive in 2017, Cadillac president Johan de Nysschen told Autoblog at the Detroit Auto Show. The sedan will be followed late that year or in early 2018 by a compact crossover, which will be positioned below the SRX. The crucial redesign of the SRX – Cadillac's top seller – arrives in 2016. It will switch to the brand's new naming system and change to an "XT" prefix followed by a number. The naming scheme debuts on the CT6, which launches in late 2015 and will be positioned above the CTS and XTS sedans. Cadillac also wants to add another crossover that sits between the SRX and its flagship SUV, the Escalade, at some point. Further out, Cadillac's long-awaited Mercedes-Benz S-Class fighter could arrive around 2020, and it would serve as the flagship or "showcase of the brand," de Nysschen said. Cadillac is also looking to expand its powertrain portfolio and is contemplating a wide range of options, including hybrids, plug-in electric vehicles and diesel engines. The new cars and crossovers are part of a $12-billion investment in Cadillac, which de Nysschen described as "an unheard level of capital" from General Motors. In total, the brand will receive eight new products through 2020. "Our product offensive will provide the substance for our ambitions," he said. De Nysschen has set high goals – and made major changes – at Cadillac since he took over the 113-year-old luxury brand in September. The brand moves to a separate headquarters in New York this year, away from GM's base in Detroit, and it has switched advertising agencies in a bid to elevate its image. Cadillac's sales declined 6.5 percent in the United States in 2014 to 170,750 units, and it has the smallest volume of GM's four brands. "Here in the US we continue to make progress, but we also face challenges," de Nysschen said. He added the brand's lineup "clearly limits our growth opportunities in the US market." Still, de Nysschen is taking the long view for Cadillac, noting it took years to turn around Audi, where he was president of its US operations for eight years. Cadillac's global sales have inched up five percent globally this year, spurred by a 47-percent surge in China.

2020 Cadillac XT6 Sport First Drive Review | An unexpectedly strong performer

Cadillac is in an unenviable position right now. Over the past few years, it developed some excellent driving sedans just in time for the world to demand nothing but crossovers. Now it’s working fast to get more crossovers on the market besides the XT5. Its latest is the 2020 Cadillac XT6, a large three-row luxury crossover designed to slide under the enormous Escalade and provide less truck-like driving characteristics. And while it has an underwhelming wrapper, itÂ’s actually a refined, capable and spacious luxury crossover. Still, it must be emphasized that the Cadillac XT6 does not make a strong first impression. The Escalade is brash, bold and above all, big. That's exactly what's been historically expected from Cadillac, but the XT6 just looks like any three-row crossover with some creased lights and lines that help make it look like a Cadillac. ItÂ’s not ugly, but it's not memorable, either. The interior is a mixed bag. The materials are impressive, with interior panels covered in leather and suede in a loaded Premium Luxury version we drove (we haven't had a chance to see a base version). The other trim level, the Sport, gets real carbon fiber trim thatÂ’s made more interesting with copper wires woven into the material for a metallic glint. ThereÂ’s real metal trim throughout, too, from the shift paddles to the nicely weighted infotainment and volume knobs. Unfortunately, the actual dash design looks uninspired and even a little cheap. This is something that weÂ’ve noticed on many GM vehicles, and what seems to be the culprit is that every panel is oddly chunky and blunt. There are no crisp or sharp edges, no thin details, no "wow" moments. The seats arenÂ’t particularly impressive either, as theyÂ’re flat and not very supportive. More lumbar and bolstering would help. The interior is at least spacious, with loads of head, leg and shoulder room in the first two rows. The third-row seat is even usable by adults, at least for short trips since head- and legroom are tight and the seat itself is low. It's similar to what you'd find in the more expensive BMW X7, but less than a Buick Enclave or most non-luxury three-row crossovers. Access to the third row is quite good thanks to the far-sliding second row, and it folds away into the cargo floor at the push of a button at either rear door. There are also USB outlets for every seating position, another thoughtful touch. Once the Cadillac XT6 is on the road, it has some impressive aspects.