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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 GM full-size SUVs get Super Cruise expansion pack first

In August, GM announced it had doubled the size of the network of roads available to its Super Cruise hands-free driving feature. Joining the options list in 2017, Super Cruise had been limited to divided interstate highways in the U.S. and Canada. The expansion opened 200,000 miles of additional divided interstate highway as well as major, undivided highways. Both coasts benefit, but there will be a lot more relaxing motoring on the East Coast especially. North of the border, six of the 10 Canadian provinces add enabled roads. Problem is, no GM vehicles have been able to take advantage of the boon. That changes this month, the automaker saying four of its full-size SUVs in specific trims are first in line to make use of the expansion. The SUVs are: 2023 Chevrolet Tahoe Premier and High Country 2023 Chevrolet Suburban Premier and High Country 2023 Cadillac Escalade, Escalade ESV, and Escalade-V 2023 GMC Yukon Denali Ultimate  The vehicles need to have been built on or after October 3, 2022, a production timeline GM says should put the first examples in customer hands this month. The least expensive way to get into Super Cruise is with the two-wheel drive, $77,625 Chevrolet Tahoe Premier with the 3.0-liter inline-six Duramax diesel and the Advanced Technology Package. Vehicles that use the GM's Vehicle Intelligence Platform electrical architecture and already have Super Cruise will receive an over-the-air update "in the coming months" to access the new roads, at no cost to owners. Since other products like the Cadillac CT4 and CT5, Chevrolet Silverado, and GMC Sierra work with the VIP platform as well, they probably aren't far away from the extra capability and they'll bring a lower financial bar to entry.  Related video:

Next Cadillac CTS-V confirmed for Detroit

As a car enthusiast, you should be excited for the 2015 Detroit Auto Show. Hell, we can barely contain ourselves – it's shaping up to be a great show. And this bit of news only heightens our expectations – Cadillac will be bringing its third-generation CTS-V to January's North American International Auto Show. That bit of high-performance news has been confirmed to Autoblog by Cadillac officials. In fact, we've received an official invitation to the brand's press conference, and while the latter is light on information, it does say, "it's time for the V-Series to elevate to the next level." Considering our last experience with the CTS-V, we're not sure what there is left to elevate, although we're hopeful that Caddy will come up with something. What that could be, of course, is very open to speculation. When the last CTS-V debuted in 2009, it arguably outgunned Germanic challengers like the 500-hp BMW M5 and 518-hp Mercedes-Benz E63 AMG for a lot less money, boasting a detuned version of the Chevrolet Corvette ZR1's 6.2-liter supercharged V8. Could that trend carry on, with the next CTS-V borrowing the supercharged, 650-hp mill from the new Corvette Z06? If escalation is the name of the game, the Z06 engine would seem to once again allow Caddy battle it out on firm, big-booted footing with BMW and Mercedes-Benz. Of course, all will become clear on the morning of Tuesday, January 13. Like we said, we can hardly wait. Related Video: