2014 Cadillac Ats 2.0l Turbo Luxury on 2040-cars

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Cadillac's 4.2-liter Blackwing V8 to die with the CT6?

Cadillac's 4.2-liter twin-turbo Blackwing V8 debuted only last year, popping up in the CT6 V-Sport — now the CT6-V — with 550 horsepower and 627 pound-feet of torque. The engine's been stymied in every attempt to power a different Cadillac model since then. Its only two use cases have been a first and second run of the original, limited-edition super sedan and the CT6 Platinum V8 trim at a slightly detuned 500 hp and 553 lb-ft. Motor Trend cites "a highly placed source at GM" as saying that the Blackwing won't go into the coming high-performance version of the CT5-V nor in the next-gen Escalade. Left without options, there's a chance the Blackwing will die with the CT6, itself a sedan with its grille on the executioner's block just waiting for the bite of an ax that might or might not shortly fall. Cost-cutting has been tagged as the reason for this misfortune; Cadillac's sales malaise and lack of clarity as to how to turn sales around led GM to downsize the brand's allowance. The parent company chose to build the new CT5 on the Alpha platform used for the erstwhile ATS and CTS instead of the Omega platform underpinning the CT6. Along with that choice, the MT report says expense reasons nixed fitting the Blacking V8. We know the lower-tier V series CT5 will work with a twin-turbo 3.0-liter V6 making 355 hp and 400 lb-ft. When we heard spy video of the upper-tier V series CT5 out testing, the engine sounded like the 6.2-liter supercharged V8 that would be a carryover from the last model.  The XT6, also rumored to get some V sauce, simply can't fit the V8. Instead of sitting on the Omega platform as once planned, the XT6 rides on the C1XX architecture under other GM products like the Buick Enclave and Chevrolet Traverse. The C1XX engine bay doesn't have room for a stouter V6, much less a hi-po V8. The next-gen Escalade ruled itself out due to price issues in back, not in front. MT writes that the independent rear suspension supporting GM's next-gen full-sized SUV quartet has burned through cash in development, putting engineers a few direct deposits short of the funds needed to massage Blackwing installation. Earlier this year at least one report said the twin-turbo DOHC V8 could serve the top-spec next-gen Escalade. More recent reports of a performance-heavy next-gen Escalade have predicted the 6.2-liter supercharged LT4 V8 from the Chevrolet Camaro ZL1 and Corvette Z06.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac CT5-V comes in under $50,000

Cadillac CT5-V pricing is out, giving us a fuller picture of the CT5 lineup from a pricing perspective. We still haven’t driven CadillacÂ’s new sedan, but we now know that a CT5-V with rear-wheel drive will set you back $48,690, including the $995 destination charge. If you want all-wheel drive, thatÂ’ll be $51,290, a $2,600 upcharge. ThereÂ’s a small tidbit of powertrain news available today, as well. When Cadillac first announced the CT5-V, it said the 3.0-liter twin-turbo V6 would make 355 horsepower and 400 pound-feet of torque. Since then, Cadillac has upped the final figures to 360 horsepower and 405 pound-feet of torque. The difference is only 5 horsepower and 5 pound-feet of torque, but still worth noting. We also got pricing information on the CT5 with the lower-spec 3.0-liter twin-turbo V6. This engine is only available on the Premium Luxury trim and it starts at $45,190 with rear-wheel drive. The all-wheel drive version costs $48,280. Cadillac opened up the CT5Â’s configurator with all the different variants on it today, too. We built a CT5-V with all the option boxes checked and saw the price balloon to more than $67,000. This sedan can get expensive if you let it. Compared to the BMW M340i or Audi S4, the Cadillac's base price is still cheaper. If you want to keep it in the Cadillac family, the smaller CT4-V starts at $45,490, coming in $3,200 less than the CT5-V. Cadillac says the CT5 will begin shipping to dealers in the first quarter and the CT4 will arrive in the second quarter.