2011 Cts-v- Supercharged 6.2l- 550hp- Navigation, Rear Camera, Bose, One Owner! on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac sales chief Peffer resigns amidst slow sales

Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.

Cadillac CTS-V spotted with big exhaust, new grille?

If you thought Cadillac was content to leave its twin-turbocharged Vsport as the range-topping CTS, think again. Behold, our first good glimpse at the next-generation Cadillac CTS-V sedan, sporting more aggressive styling (somewhere under there), meaty quad-exhaust pipes, and what very well could be a new face for the V-badged Caddies.
Creating an all-new grille design seems like an awful lot of work just for a prototype, so it's very possible that the vertical-bar treatment you see here could make its way into production. Our spy photographers have pointed out that they've seen this same sort of grille treatment on prototypes for the smaller ATS-V sedan, and we've heard V-series models may soon have greater differentiation from the standard vehicles that sired them - that seems especially necessary if Cadillac insists on expanding this whole Vsport range.
Regardless of how its front end looks, the CTS-V ought to be a real monster. Industry sources say we can expect to see a supercharged version of General Motors' 6.2-liter V8 under the Caddy's hood, and considering the current car already makes 556 horsepower and 551 pound-feet of torque, we wouldn't be surprised to see a decent increase in both of those numbers. After all, one of the CTS-V's main competitors, the Mercedes-Benz E63 AMG, is currently putting out 550 hp and 590 lb-ft of torque. Could this mean a 600-hp Cadillac is on the horizon?