2009 Cadillac Cts V-series on 2040-cars

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Diesel engine will be a no-cost option on 2021 Cadillac Escalade

Pricing for the redesigned 2021 Cadillac Escalade was revealed yesterday, with the various trim levels ranging from $77,490 to $101,290 including $1,295 destination. And while we also learned that all-wheel drive will be a $3,000 option, what's surprising is that the optional 3.0-liter inline-six diesel engine will cost $0, this according to official pricing info released by Cadillac. The diesel is one of two engine choices for the new 2021 Escalade, the other being a 6.2-liter V8. The engine also is coming to the 2021 Chevrolet and GMC full-size SUVs, but it's not yet known what the upcharge will be there, if any. Already, the 3.0-liter I6 diesel is offered in the Chevy Silverado and GMC Sierra 1500 pickups, where it is currently a $2,500 option over the 6.2-liter V8. The Duramax inline-six turbodiesel is an aluminum-block design with dual overhead camshafts and a single, variable-geometry turbocharger. Cadillac quotes preliminary outputs of 277 horsepower and 460 lb-ft of torque. The 6.2-liter V8, meanwhile, musters 420 horses and the same torque output. The primary draw for the diesel is expected to be fuel economy. EPA estimates for the diesel engine in the Escalade (and in the GMC and Chevrolet full-size utes) have not yet been released. But in the pickup trucks, the engine returns 23 city/33 highway miles per gallon with rear-wheel drive and 23/29 mpg with four-wheel drive. The 2021 Cadillac Escalade had been scheduled to reach dealerships this summer, but it's not known whether that date might slip due to the current shutdown at GM's assembly plants. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM shows off 'digital vehicle platform' enabling more in-car tech and OTA updates

It appears to have dropped the sobriquet "Global B," but General Motors' new electrical architecture has bowed in drawings and video. This is the "digital vehicle platform" GM president Mark Reuss spoke to Reuters about in 2015, saying it would move a great deal of a vehicle's computer work to the cloud and enable over-the-air updates. Reuss took the microphone for the debut, too, saying, "Our new digital vehicle platform and its eventual successors will underpin all our future innovations across a wide range of technological advancements, including EVs and expanded automated driving." The system will go into production later this year, appearing in dealerships first either on the 2020 Cadillac CT5 or the mid-engined 2020 Chevrolet Corvette. Yes, these are the same electronics cited for delaying the launch of the C8 Corvette over excessive draw, security and getting the more-than-100 computer modules to communicate seamlessly. When Car and Driver asked about that, GM replied with "No comment." Volkswagen's having the same issues with the Mk8 Golf right now, though, so GM isn't alone, and this will be the new normal among OEMs for a while. What's certifiable is that the new architecture is robust enough to handle 4.5 terabytes of data per hour, which is five times what GM's current wiring can handle. And thanks to Ethernet connections of 100 Mbps, 1 Gbs and 10 Gbs, communication within and without the vehicle happens much faster. The advances mean better screen resolutions, better battery management for hybrids and electric vehicles, the capability for over-the-air updates and "functionality upgrades throughout the lifespan of the vehicle." Cadillac's Super Cruise has already been lined up as a leading candidate for constant improvements in the driving assistance suite, a key part of GM's "vision for a world with zero crashes, zero emissions and zero congestion." And whenever GM decides to take the plunge, it will mean a 48-volt electrical system. More than 300 specialists worked on the digital platform, and security was a huge part of the task. We've already heard that GM consulted with Boeing and military contractors on how to prevent hacking. The carmaker has an internal Product Cybersecurity group that reached out to the research community, and created a "bug bounty" program to crowdsource uncovering any flaws.