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Junkyard Gem: 1998 Cadillac Catera

Every so often, during the last few decades of the 20th century, the suits running each of the big Detroit automakers would eye their European subsidiaries and decide that some car from the other side of the Atlantic could be making dollars over here in addition to pounds or francs or Deutschmarks over there. Chrysler didn't do so well with Simca 1204s or Plymouth-badged Hillman Avengers in the American marketplace (though the Simca-based Omnirizon did very well). Ford USA moved quite a few Capris and Fiestas during the 1970s, then bombed with the Merkur Scorpio and XR4Ti. General Motors tried, over and over, to get Americans to buy Opels (some sold by Buick dealers, others actually badged as Buicks), and I still see the occasional Kadett, GT, or Manta in junkyards to this day. For the 1997 model year, still stinging from the not-so-great sales of the Turin-Hamtramck-built Cadillac Allante, GM took the Omel Omega B and applied Cadillac badges. The result was the Catera, and I found this silver '98 in a Denver self-service yard recently. The Catera had a lot going for it, with a rear-wheel-drive layout and a modern V6 engine that made more power than the BMW 528i's straight-six that year. It should have been able to compete with European luxury sedans in North America because it was a European luxury sedan. Unfortunately, you couldn't get a manual transmission in the Catera, "traditional" Cadillac shoppers thought the Catera lacked a sufficiently massive presence, and younger Cadillac buyers flocked straight to the Escalade starting in 1999. After 2001, the Catera was no more. I still find Cateras in junkyards, nearly 20 years after the last ones were sold, so they appear to have held together pretty well. This one was in nice shape until the end, with all the original manuals still in the glovebox. Even the Catera ballpoint pen remained with the car for its whole life. As we can see in the owner's manual, Cadillac marketed the Catera as "The Caddy That Zigs." The idea was that younger car shoppers would become as Cadillac-obsessed as their grandparents had been. Inspired by the ducks in the Cadillac logo, the Catera marketing team created Ziggy the Duck to pitch this car. Things didn't go so well. The Catera listed at $29,995 in 1998, about $47,600 in 2020 dollars. That made it an affordable alternative to the BMW 5-Series or Acura 3.2 TL, but total Catera sales came to fewer than 95,000 cars over five model years.

Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

Next Cadillac Escalade interior will have Mercedes-like screens

Not too long ago, we thought we got a glimpse at the next-generation Cadillac Escalade's interior. But as we have learned from the spy photographer who took it, those are actually for a different full-size GM SUV, probably the GMC Yukon. How can we know this? Well, that same photographer caught this SUV, and it has a fancier interior and a key Cadillac interior piece that proves this is actually the Cadillac interior. The big difference with this interior is the instrument cluster and infotainment system. The previous SUV we saw had a pretty conventional interior with plenty of buttons, a screen at the top of the center stack, and an instrument cluster under a plastic hood. On this presumed Cadillac SUV, it has one large monolith containing screens for instruments and infotainment. It's very much like what you'll find in Mercedes-Benz models. Unlike in Mercedes cars, this bank of screens appears to have some curve to it, orienting everything toward the driver. Besides the fancy screens that point to Cadillac, the shifter also clinches this as the Cadillac interior. It's the same monostable lever found in the latest Cadillacs such as the XT6 and CT5. Much of the rest of the interior has been pretty well covered. But we can tell that Cadillac is using some nice wood trim that appears to stretch across the dashboard. The dash itself also looks as though it will be rather low and minimalist. Like past Escalades, this will probably share most of its mechanicals with the Tahoe/Suburban, meaning it too will be making the long overdue switch to independent rear suspension. It will also likely continue to offer the 6.2-liter V8 and 10-speed automatic transmission as the only powertrain choice. We should see the new SUVs in the next couple of years.