Cadillac to move select offices from Detroit to Manhattan?Fri, 22 Aug 2014
Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.
For its part, Cadillac has politely declined to comment much.
"As Cadillac grows, it's possible we could look to add to our team or expand," Cadillac spokesman David Caldwell told Reuters. "But as of now, no changes."
What are your thoughts? Would such a move help Cadillac's reputation or make any sense for the brand? Or, considering Cadillac's issues, would the company be better off focusing on other things? Speak out in Comments.
By Brandon Turkus
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