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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2021 Cadillac Escalade shown inside and out in leaked photos

Fresh off the official reveals of the all-new 2021 Chevrolet Suburban and Tahoe, here come leaked images showing the redesigned version of their upmarket sibling, the Cadillac Escalade, inside and out. The images were posted on Instagram by user @allcarnews, with a hat tip to Jalopnik, and give us our best look yet at the unadorned exterior and the new interior.           View this post on Instagram                       A post shared by A L L C A R N E W S (@allcarnews) on Dec 11, 2019 at 12:22am PST Let’s start with the body design of the large luxury SUV, with bears strong echoes of both the aforementioned Suburban and Yukon, albeit with a chrome stripe along the lower doors and chrome trim framing the windows. Then thereÂ’s the redesigned grille, which looks like a larger-maw version of the XT6Â’s grille and adopts the same horizontal LED headlights. Instagram commenters also liken the exterior to the new XT6, CadillacÂ’s smaller three-row crossover, and even the Hyundai Palisade. The swept-back, slightly tapered rear end in profile even reminds us a little of the Lincoln Aviator. All of which will beg the question of whether Cadillac has done enough to distinguish its flagship SUV to compete against the Lincoln Navigators of the world.             View this post on Instagram                   (UPDATED) LEAKED: 2021 Escalade ? _____________________________________ [12/11/19] (NEW INTERIOR SHOTS) CadillacÂ’s Escalade for 2021 has been leaked and well.. the exterior is subjective.. What I will point out is the side profile which is unfortunately still identical to the Tahoe & Suburbab albeit with a chrome bar on the bottom and chrome window frame trim. The rear gets full sized LED verticals taillights again, but now more integrated into the rear. The front is big and loud but looks like a blown up XT6. After reading your comments, it seems a mixed bag, especially with the horizontal headlights (which i lightened to show the elements) but the massive verticals LED DRLÂ’s remain thankfully. ???????????? ???????????? ???????????? ????????? ? @Allcarnews Spec Sheet: Powertrain wise there will be a carry over 6.2L 420HP+ V8 paired to a 10 speed auto gearbox. A supercharged V8 version (or TT V8) will be coming in the future with up to 650HP in some sort of V designation. Expect blacked out wheels, trim and grille. ? ???????????? ???????????? ??????????? But..

GM Super Cruise beats Tesla Autopilot again in latest hands-free test

DETROIT — General Motors' Super Cruise once again edged Tesla's Autopilot in an evaluation of 17 vehicles equipped with active driving assistance systems (ADAS) by Consumer Reports, the testing organization said on Wednesday. A Tesla Model Y fitted with Autopilot finished "a distant second," the group said, to a Cadillac CT6 equipped with Super Cruise, which GM is rolling out to more than 20 vehicles — including its new Hummer electric pickup truck — over the next three years. Safety and insurance researchers have frequently warned of the risks of consumers overestimating ADAS systems' abilities, a misconception increased by some automakers calling their products Autopilot, ProPilot or Co-Pilot. In 2018, the Cadillac CT6 with Super Cruise scored higher than a Tesla Model 3 with Autopilot, in a Consumer Reports test of just four vehicles equipped with ADAS. In the latest test, conducted this summer on a track and on public roads, the Cadillac scored 69 points out of a possible 100, while the Tesla scored 57. A Lincoln Corsair equipped with Ford's Co-Pilot 360 system, finished third with 52. The critical difference in the Super Cruise system is a driver-facing infrared camera to make sure he or she is paying attention to the road and is ready to take over manual control when necessary, said Kelly Funkhouser, head of connected and automated vehicle testing at Consumer Reports. The group noted that Autopilot can shut off abruptly in some situations, while Super Cruise did a better job of notifying the driver when the system is disengaging. In recent European safety testing, a Tesla Model 3 with Autopilot placed sixth out of 10 systems, getting high marks for performance and ability to respond to emergencies, but falling short on its ability to maintain a driverÂ’s focus on the road. Related Video: Green Cadillac GM Hummer Tesla Safety Technology Autonomous Vehicles Electric Super Cruise