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Cadillac could 'flourish' in Australia, says marketing chief

Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.
Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.

Teaching autonomous vehicles to drive like (some) humans

While I love driving, I can't wait for fully autonomous vehicles. I have no doubt they'll reduce car accidents, 94 percent of which are caused by human error, leading to more than 37,000 road deaths in the U.S. last year. And if it means I can fly home at night in winter and get safely shuttled to my house an hour-plus away — and not have to endure a typical white-knuckle drive in the dark with torrential rain and blinding spray from 18-wheelers on Interstate 84 — sign me up. Autonomous technology will also take some of the stress, tedium and fatigue out of long highway drives, as I recently discovered while testing Cadillac Super Cruise. AVs are also supposed to eventually help increase traffic flow and reduce gridlock. But according to a recent Automotive News article, as the first wave of AVs are being tested on public roads, they're having the opposite effect. Part of the problem is they drive too cautiously and are programmed to strictly follow the written rules of the road rather than going with the flow of traffic. "Humans violate the rules in a safe and principled way, and the reality is that autonomous vehicles in the future may have to do the same thing if they don't want to be the source of bottlenecks," Karl Iagnemma, CEO of self-driving technology developer NuTonomy, told Automotive News. "You put a car on the road which may be driving by the letter of the law, but compared to the surrounding road users, it's acting very conservatively." I get it that, like teen drivers, AVs need a ramp up period to learn the unwritten rules of the road and that a skeptical public has to be convinced of the technology's safety. But this is where I become less of a champion on AVs, since where I live in the Pacific Northwest we already have more than our share of overly cautious human drivers. Since moving here 12 years ago, I've found it's an interesting paradox that a region famous for its strong coffee, where you'd think most drivers would be jacked up on caffeine, is also the home to annoyingly measured motorists. As an auto-journo colleague living in Seattle so aptly put it: "People in the Pacific Northwest drive as if they have nowhere to go." If you drive like me and always have somewhere to go — and usually are in a hurry to get there — it's absolutely maddening.

Opel director Sedran to succeed Docherty as Chevy Europe boss

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.