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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick envisioning a refreshed Envision crossover

Buick's first fully Chinese-built vehicle in the U.S., the Envision crossover, is now getting its very first refresh. Cars grow up so fast, don't they? There's no time to be wistful, though, so we need to take a look at this prototype. It looks like the Envision refresh is going to be very mild and focuses on strengthening the family resemblance between it and other Buicks. The waterfall grille now has a horizontal bar that intersects with the badge, as seen on every new and updated Buick since the latest LaCrosse. And although that badge is covered, we wouldn't be surprised if it changes from the all-silver design to the classic red, white and blue version that was reintroduced on the LaCrosse. The lower grilles have been changed, too. The outboard grilles that house the fog lights look smaller and less pronounced than on the current model, and the center piece appears to be thinner and wider. It also more naturally merges into the plastic air dam. The tail of this Envision, though more heavily camouflaged, also shows some minor updates. The most significant of them are the new taillights. They appear to have a similar boomerang shape as those on the LaCrosse, a distinct change from the ovular units of the current model. The lower edge of the bumper seems to have more of a faux diffuser look, and the exhaust tips now blend into the shape of the bumper, rather than ending in simple round shapes. Since this update is clearly a mild one, we would expect to see the new Envision on sale sometime next year, probably as a 2019 model. It will join a rather fresh Buick lineup alongside the new Regal and Enclave. Related Video: Featured Gallery 2019 Buick Envision Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Buick Crossover Luxury buick envision

GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.