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2023 Buick Envision prices up by at least $1,900 over 2022

When Buick uploads the configurator for the 2023 Envision, shoppers will find the mid-sized crossover more expensive than the 2022 model. GM Authority got hold of next year's pricing, revealing that MSRPs will go up by $1,900 on the bottom two trims and $5,810 on the top Avenir trim. The new math, which includes the destination charge increasing $200 to $1,395, erases the discounts that arrived with 2022 Envision pricing earlier this year. Retail cost for the coming Avenir with front-wheel drive after the destination charge will be: Preferred FWD: $34,795 Essence FWD: $38,895 Avenir FWD: $47,055 Adding all-wheel drive means another $1,800 on the Essence and Avenir. Doing the same for the entry-level Preferred means pushing MSRP up by $3,650 because of the $1,850 Convenience Package is mandatory when turning the rear axle.  The $1,900 upcharge for Preferred and Essence entails $1,500 for three years of OnStar and Connected Services, GM making the telematics service standard on the Cadillac, GMC, and Buick lineups as well as the Chevrolet Corvette for next year. That leaves the remaining $400 as a pure model-year price bump. The much larger rise for the Avenir is because it comes with a lot more equipment. For 2023 this trim makes the $1,965 and Technology Package II and $1,450 Panoramic Power Moonroof standard. The Technology Package adds enhanced LED headlights, adaptive cruise control, adaptive dampers, enhanced automatic emergency braking and parking assist, and a rear camera mirror with washer. Those bundles represent $3,415 of the upcharge, adding $1,500 for OnStar takes that to $4,915, leaving $895 as the model-year price bump. The rest should be carryover, save for potential changes to the exterior color menu. If there's any big news for the model next year, it would be the potential arrival of an Envision GX that would add about eight inches of overall length, with two of that between the wheels. Related video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM cutting vehicle trim options to save money for electrification

Information continues to filter out about GM's plans based on comments the automaker made during its Capital Markets Day event in February. GM President Mark Reuss said the company's push to save money by rationalizing the number of build combinations will continue in 2020, carrying on the work done in 2019. As GM Authority covers, last year, the carmaker cut 3,500 components across model lines, a 12% drop in the number of parts it needed to stock in its plants. Reuss used the next-generation Chevolet Equinox and GMC Terrain as examples for more cost efficiencies, saying build possibilities — which include international markets and their options — will be cut by more than 50%, and use more shared parts. "We will reduce total trim levels on Equinox and Terrain from eight to six," Reuss said, "reduce engine variants from 11 to 5, reduce build combinations from more than 200 to less than 100 per program, and see significant cost savings of an already paid-for architecture that took the mass out, helping us self-fund electrification programs." GM will plow a large amount of the money it saves into its ambitious EV program. In 2017, the automaker said it intends to have 20 electric vehicles on the market by the end of 2023, some of which could be shared between brands. An automotive analyst at Seeking Alpha and a piece in Automobile attempted to put specifics to what we should expect. As Automobile points out, the first two EVs in the 20-car program are already on sale, being the Ariv Meld and Ariv Merge eBikes available in Belgium and The Netherlands. We've seen the Cruise Origin autonomous rideshare taxi, although we don't know when it will hit the road. The next three, which we should see in the metal shortly, are two Cadillac EVs and the GMC Hummer EV pickup. The Cadillac pair are expected to be sized like the XT4 and XT5, and along with the Hummer, should hit the market starting in late 2021.