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GM announces six new recalls, covering 3.5 million vehicles

General Motors has just initiated another crushingly large recall, this time affecting some 3.36 million vehicles built between 2000 and 2014 and sold in the US, Canada and Mexico. Once again, the issue surrounds the cars' ignition switches, which can be kicked out of the run position if they're carrying extra weight or if they experience a "jarring" event. In this particular case, though, GM will modify the keys, rather than the ignition itself.
A four-by-six-millimeter hole will be drilled into the key, which will more safely accommodate the weight of the key ring. As is usually the case, the work will be done free of charge. The recalled vehicles include the 2000 to 2005 Cadillac Deville, 2004 to 2005 Buick Regal LS and GS, 2004 to 2011 Cadillac DTS, 2005 to 2009 Buick Lacrosse, 2006 to 2008 Chevrolet Monte Carlo, 2006 to 2011 Buick Lucerne and 2006 to 2014 Chevrolet Impala. Only the Impala is still in production, and even then, it's only sold to fleet companies.
According to an official statement from GM, there have been eight crashes and six injuries due to this latest issue. As if this isn't a dire enough blow for GM, the company has announced five smaller recalls, covering 165,000 vehicles.

2017 Buick LaCrosse priced at $32,990

Buick has announced the starting price for its totally redesigned LaCrosse sedan, and it's looking competitive. According to the company's consumer website, the base trim will start at $32,990, while the vehicle featured on the page is helpfully listed as "As Shown: $45,560." Buick is being coy about the standard equipment list, but we do know a few traditionally higher-end options will be free of charge, including an eight-inch touchscreen that's compatible with Android Auto and Apple CarPlay, and HID headlamps. General Motors' 4G LTE wifi is a no-cost feature (although you'll need to shell out for a data plan, eventually). The optional extras list, which will include goodies like adaptive cruise control, hasn't been published yet. Underhood, all LaCrosse models will get eight-speed automatic transmissions paired with 305-horsepower, 3.6-liter V6 engines. The new powertrain, plucked from the Cadillac XT5, has stop-start and cylinder deactivation as standard to save fuel, although it's still too early to predict where the LaCrosse will fall on the EPA scale. Front-wheel drive is standard, but all-wheel drive will be available for a unknown premium. Buick says the sedan's reasonable starting price backs the company's "position of attainable luxury." And that's true. At $32,990 the LaCrosse is $560 less than the $33,550 base Toyota Avalon, $355 less than the $33,345 Nissan Maxima S, and $850 less than the $33,840 Kia Cadenza. Only the antiquated Ford Taurus, at $27,985, can undercut it. On the opposite end, the LaCrosse is $6,945 less than a front-drive Lincoln MKS and $6,060 less than a Lexus ES. Starting prices are useful tools for comparison but they only go so far – we'll have to wait until next month, when full details are released, to see how truly reasonable the LaCrosse's price is.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")