1964 Buick Skylark Convertible on 2040-cars

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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Movie Review: Black Air: The Buick Grand National Documentary

As Buick currently claws and scratches its way back into relevance to compete against luxury brands like Lexus and Acura, it's hard to believe that not too long ago, the brand had a car that was mentioned in the same breath as Corvette, Lamborghini and Ferrari. That car? None other than the Buick Grand National. All black with a turbocharged V6 and some of the quickest acceleration of its time, the Grand National, in today's standards, is along the lines of a 2013 Shelby GT500 with both cars essentially being a working man's supercar.
The last Grand National rolled off the assembly line in Flint, MI on December 11, 1987, and to mark the silver anniversary of that somber occasion, Black Air is a documentary of the Grand National from the perspective of the enthusiast, the collector, the media and even from those at General Motors responsible for creating such a sinister legend. Like the car itself, Andrew Filippone Jr. shoots the documentary in a raw fashion, and it definitely helps to show why a low-volume muscle car from the 1980s is still the object of obsession for many automotive enthusiasts to this day.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")