1963 Buick Skylark Base Convertible 2-door 3.5l on 2040-cars

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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Buick and Bar Refaeli teach in-car yoga

We're not sure which make or model you'd most readily associate with yoga. You'd probably see a fair few Mercedes convertibles, VW Beetles, and assorted minivans and crossovers outside your typical American yoga studio. But not to be left out of the contorting action, Buick is out to link itself to the age-old practice with these latest videos. They feature, as you can see, the ever lithe and supple Bar Rafaeli, clad in spandex, stretching and contorting herself inside and out of a Buick Verano. Which is really all you should need to know, but there's a little more to the clip above (and the behind-the-scenes video below) than eye candy. Choreographed by yoga guru Chad Dennis, the idea behind the video – cleverly entitled The Body Shop – is to show drivers, in as artful and visually pleasing a way as possible, how to limber up their body, mind, and soul in preparation for (or recovery from) a long drive. It also serves to promote the brand's new 24 Hours of Happiness test drive program that lets prospective buyers take a Buick home and try it out for a day before buying. And if nothing else, it aptly demonstrates that Buick has excellent taste – or at least as good as Sports Illustrated that gave the Israeli model her first big break, Leonardo DiCaprio whom she dates for several years, and the dozens of fashion labels, jewelry brands, and magazines for which she's posed in recent years.

MotorWeek remembers the nearly forgotten Buick Reatta

The Reatta was Buick's failed experiment to take on European competitors with its own two-seat luxury coupe and convertible. The model only lasted a few years, and US customers didn't see another droptop from the brand until the Cascada. The latest MotorWeek Retro Review takes a look back at the short-lived roadster and remembers it quite fondly. Host John Davis calls the 1990 Reatta droptop "one of the best looking convertibles ever." His sentiment seems a little hyperbolic, but the roadster is definitely an attractive machine by the standards of the time. The smooth front end and pop-up headlights are reminiscent of Japanese sports cars of era, and the profile with the top down is elegant. There are weaknesses, though. The manual roof mechanism appears cumbersome to operate, and the crude digital instruments, which simulate physical dials, make the cabin look too dated. Other than a complaint about over-boosted power steering, MotorWeek enjoys how the Reatta drives, too. Buick's roadster is largely forgotten today, but such glowing praise suggests it deserves to be better remembered. Check out this Retro Review to look back on this interesting experiment from the early '90s. Related Video: