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GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.

2014 Buick LaCrosse updated with new styling, tech

Buick might have one of the smallest lineups among major automakers, but by the time the 2014 model rolls around, it will definitely have one of the freshest. Debuting at the New York Auto Show this week, the 2014 Buick LaCrosse receives numerous styling changes inside and out, and it benefits from many of the same new features found on closely related models like the Cadillac XTS and the 2014 Chevrolet Impala.
Exterior changes are relatively minor, but they still help give the car a fresh, new look. The new face of the 2014 LaCrosse fits in with recently new or redesigned Buick models with its oversized waterfall grille, LED-trimmed headlights and the signature hood vents being moved to the side of the hood rather than the top. Similar changes have been made to the rear, like the reshaped LED taillights, the full-width chrome trim and a new fascia design; LaCrosse models equipped with the 3.6-liter V6 will still get the integrated exhaust finishers but they're executed in a more stylish manner than the current model. Finishing off the exterior, new wheel designs are also being introduced, which will include bringing 20-inch wheels to the sedan's option list.
Inside, Buick redesigned almost the entire cabin to create a more luxurious and upscale appearance. The instrument panel is essentially carried over, but pretty much everything else has been redesigned and updated with the biggest change being to the driver's area. Dual eight-inch configurable displays make up the center stack and gauge cluster, while the overall number of buttons have been reduced from 17 down to just seven. The 2014 LaCrosse will also be offered with the next-generation IntelliLink, which receives many of the same enhancements as Chevy's latest version of MyLink adding better customization, improved voice commands and more features including Pandora. Additionally, new door panels, seat and center console complete the LaCrosse's interior redesign.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video: